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What’s new in Optmyzr? (June 2023)
What’s new in Optmyzr? (June 2023)

This month, we have updates on GA4 metric tracking, bulk-automating Rule Engine strategies, etc. to help you plan for the Shopping Season.

Anusha Harikumar avatar
Written by Anusha Harikumar
Updated over a week ago

Table of Contents

Monitoring and Performance Analysis

Optmyzr Sidekick: Your AI-based PPC Assistant

Jumpstart your account analysis process by asking a few important questions to our new AI assistant on the Account Dashboard!

You can quickly get useful insights into your account like a performance summary, month-on-month changes in key metrics, top optimization opportunities, etc.

Apply changes to campaigns and ad groups appearing on the Dashboards and Rule Engine results from the Actionable side tray

You now have the option to make changes to important entities (campaigns, ad groups, keywords, and search queries) directly from the Dashboards and Rule Engine Results page.

For example, if you notice a low-performing campaign with a high cost on the Account Dashboard’s “Top Elements” widget, you can quickly change the status of the concerned ad group/keyword to save the wasted ad spend.

More performance metrics added to the Performance Change widget on the Account Dashboard

We’ve increased the range of metrics available on the popular “Performance Change” widget on the Account Dashboard, which allows you to compare the performance of campaigns, ad groups, search terms, keywords, and product groups between two time periods.

This feature is available for Google and Amazon Ad accounts.

Monitor KPIs for your Amazon advertised products using Rule Engine

With the new sub-scope called “Advertised Products” in Rule Engine, you can now monitor your top-level performance targets for all products at an account level on a single page.

Once you automate the strategy, the system would automatically notify you of anomalies in product behavior.

You can also use this feature to highlight top products by ROAS, sales, orders, etc., and get more clarity on investing your resources.

This feature is applicable to Amazon Ad accounts.

What's in store for Google Analytics 4?

Comparative Time Analysis for Google Analytics 4 metrics

Seasonal performance analysis of your GA4 metrics has just gotten easier with the new Comparative Time Analysis chart in the Reporting tool! This helps you evaluate the impact of your recent marketing strategies and how it compares with the previous period.

Explore audience segments using GA4 insights using Segment Explorer

Explore multiple audience segments at once along with GA4 metric insights using the Segment Explorer and understand which audiences are most valuable to your business. All your dimensions, metrics, and events are imported into Segment Explorer directly, and the data can be filtered out for specific dimension/metric values and saved for future use.

You can leverage these insights to rate audiences from particular countries, devices, etc. on Segment Scorer and communicate their conversion value better through Optimize Value Rules. You can also toggle to view your old UA property in case you’re suspecting a discrepancy in the GA4 metrics. Understand the differences between the tracked values for your metrics by viewing the two property types side by side.

More powerful automation and Better reporting

Bulk-automate multiple Rule Engine strategies for your account with a single click

You can now bulk-automate your important Rule Engine strategies for the account with a single click.

We’ve also simplified the process of automating your strategies (automate them directly from the main page) and finding pre-built strategies to optimize for your preferred goals (just search what you’re looking for).

Seamlessly create and schedule reports on your Facebook accounts using single-account report templates

You can now create a report template specific to your Facebook account and reuse it across multiple accounts. This ends the hassle of creating detailed reports repeatedly for each account. And what’s more, it supports all the widgets pertaining to Facebook accounts that are available in multi-account reporting!

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