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This article aims to guide you through the process of setting up a Google Tag. The objective is to enable monitoring and activate Invalid Traffic Protection on the Google Ads account dashboard. The following are step-by-step instructions for achieving this.
You can read more about the Invalid Activity Protection widget here.
Main Invocation Tag
Follow the steps below to implement the 'CHEQ for PPC' tag within your Google Tag Manager Workspace:
Open the Google Tag Manager Workspace that you have set up for your website.
Navigate to Tags and click 'New' in the upper right corner.
Name your tag CHEQ
Click the 'Tag Configuration' section
Select 'Custom HTML' from the Tag Enter menu
Enable 'Support Document Write'
Click 'Advanced Settings' and set the 'Tag Firing Priority' to 9999
Click the 'Triggering' section
Choose 'All Pages' from the 'Choose a Trigger' menu
Validate and Publish
In the Workspace tab, click the Preview button in the upper right corner. The Tag Assistant will open in a new browser tab
Enter your website URL and click 'Connect'
Your web page will open automatically in a new browser tab
Return to the Tag Assistant browser tab
Verify that the new tag is fired. This is listed under 'Tags Fire' on the opened Tag Assistant page for the Google container
Click on the 'X' in the top right corner of the page to Leave debugging Mode
Return to the Tag Manager browser tab
Click 'Submit' in the top right corner of the workspace tab
Click 'Publish' on the Submit Changes page