PPC Narrator Widget
Rishabh Singh Jasrotia avatar
Written by Rishabh Singh Jasrotia
Updated over a week ago

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What is it?

The PPC Narrator Widget gives text explanations of changes that happened to your ads account across two different date ranges. The widget can either highlight the areas of improvement or let you know about the positive account changes.

You can also couple this feature with other insights concerning performance changes in your report. This approach ensures a comprehensive presentation of the data.

This widget is available for both Google Ads and Microsoft Ads accounts.


The tool gives you the option to select the 'Sentiment' of the text that will be generated and displayed. You have two options to choose from:

  • Positive - By selecting this option, the widget generates text highlighting positive changes in your account's metrics.

  • Critical - By selecting this option, the widget generates text pointing out areas that require improvement.

AI Text Generation

You also have the option to generate AI-based text by selecting 'Yes' from the 'With Optmyzr AI-Generated Summary' dropdown present in the widget settings.

The AI-generated text gives detailed explanations of important and considerable metric changes, offering context on how these changes influence your business. This includes insights into factors like reduced visibility, revenue, etc., depending on the chosen 'Sentiment,' whether it's Positive or Critical.

You can access the summary generated by AI from the report's preview or a scheduled report as well.

The "Re-Generate Optmyzr AI Summary" button on the preview page allows you to re-generate the text.

The AI is also capable of generating a summary for you in any of the languages supported in our Reporting tool.

Metrics Considered By AI for Comparison

  • Impressions

  • Clicks

  • CTR

  • Cost

  • Average CPC

  • Average CPM

  • Conversions

  • Conversion Rate

  • Conversion Value

  • Search Impression Share

  • Search Rank Lost Impression Share

  • Search Budget Lost Impression Share

  • Content Impression Share

  • Content Rank Lost Impression Share

  • Content Budget Lost Impression Share

  • ROAS

  • All Conversions

  • All Conversion Value

  • All Conversion Rate

The aforementioned metrics and language support are only available for the AI-generated summary.

Frequently Asked Questions

Why does the PPC Narrator widget display 'No Changes Found' even though changes occurred in my account during the selected date range?

You might experience this due to the following reasons:

  1. The change may not be significant, typically less than 5% for the specific selection made.

  2. Your account performance may not match the sentiment you've chosen. Consider adjusting the tone of the summary in the settings.

  3. Initially, the system searches for changes in specific metrics such as conversion value, conversions, interactions, search impression share, and clicks to generate the summary. It might be possible that these didn't undergo significant changes based on the sentiment you selected.

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