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The Account Dashboard for Facebook provides quick takeaways at the account, campaign, and ad group level. This helps out for the easy identification of optimization opportunities. You can also view the overall account and campaign level performance, do a top-element analysis, and check performance changes at different levels.

Switch between the different views (top right) to analyze performance. The one-click switch between these modes lets you compare the performance of the metrics of your choice.

The Performance Metrics widget gives you a quick overview of your account's performance by displaying the important KPIs and corresponding performance change data for the selected date range.

Using the metric comparison chart, you can compare the historical performance of metrics over the selected date range for the desired campaigns. You can quickly find out if the account started to perform better or worse.

Your personal PPC AI assistant is now available for you to use to your advantage. Click on the 'Optmyzr Sidekick - AI PPC Assistant' button present on the top right side of the Account Dashboard to open up Optmyzr Sidekick.

Optmyzr Sidekick uses a combination of generative AI as well as homegrown machine learning algorithms which makes it capable of looking at and analyzing the various aspects and KPIs of your account to provide you with valuable feedback, quick optimizations that you can perform right away, optimizations for budgets, ad suggestions, etc.

Choose from the various pre-configured prompts or ask your own questions to get started analyzing and optimizing with your personal PPC Assistant.

Check out the 'How to use?' section to better understand Sidekick and the types of prompts it can respond to.

Additionally, Sidekick can retain the context of the current conversation until you choose to ' Clear Chat'. It will also give importance to specific metrics in its responses depending on the view that you have selected for your Account Dashboard.

If we detect that your browser is using a language different from English, you will have the option to view and select your preferred language from a dropdown menu located on the top right side of the tool.

These widgets provide you with the ability to examine crucial metrics organized by various networks, demographics, and devices.

This allows for an immediate comparison of metric performance across different networks and devices. It facilitates a swift assessment of whether Costs and Conversions are aligned on the various networks and devices. Additionally, you can identify which age group is generating the most conversions and which gender your ads resonate with the most.

Quickly locate the top-performing campaigns, ad groups, and ads.

This tool helps you find exactly what caused a metric to increase or decrease. Answering questions such as why conversions/clicks dropped the previous month can give you great insights into account improvement.

Clicking on view full chart will take you to the full version of this tool. You can read more about it here.