Table of Contents
Gain control over Performance Max with Search Term Data
Introducing our Enhanced Script, "PMax Search Terms", automatically populating search term data for your PMax campaigns into a spreadsheet. Analyze performance, refine audience targeting, and understand search term patterns effortlessly. Download the script at the account or MCC level to access this valuable report and optimize your campaigns!
Sort high-performing search terms by performance while adding them as keywords
Keyword Lasso now allows you to sort search term suggestions based on KPIs like cost, CTR, and more when adding them as keywords to your ad groups. Prioritize your search queries effortlessly, especially when dealing with numerous suggestions.
Track your budgets more effectively using Optmyzr’s improved budget alert capabilities
Stay on top of campaign budgets effortlessly with our upgraded budget alert capabilities. Now, you can track budgets for all the campaigns in the account or for a subset of campaigns every month using our automatic budget alert system. You can choose for the system to proactively pause campaigns when their budget targets are met and automatically re-enable them on the first of the next month too.
Tracking multi-account budgets is now even simpler. The system automatically adds new campaigns to the monitoring without any action required from your end for new campaigns, once the alert is set.
Supported for Google, Microsoft, Meta, and Yahoo Japan Ads.
Bonus - Pause or re-enable Microsoft PMax campaigns once the budget is hit, directly through our budget tracking tool.
Ask custom questions about your keywords and ads to Optmyzr Sidekick
Optmyzr Sidekick on the Account Dashboard now provides deeper insights, including ad and keyword-level data! Interact with your AI Assistant to ask questions related to keywords and ads, and not just account or campaign level information. Plus, access data across any date range, and continue previous conversations for ongoing analysis. You can always “Clear Chat” at any time to start fresh.
Send auto-generated AI performance summaries through Reports
Upgrade your client reports with Optmyzr's upgraded AI-powered PPC Narrator summaries!
They now offer more impactful insights about account performance changes, considering a wider range of metrics and available in all languages supported in the Reports tool. Plus, we've enhanced the system to automatically generate these AI summaries during every reporting cycle in scheduled reports too, saving you even more time!
Smarter Report Scheduling: Send reports only on business days
We've introduced a new option for you to skip sending reports on weekends when scheduling them at monthly or yearly intervals.
This ensures recipients receive the report during working hours when they are most likely to be available to review it. If the scheduled delivery date falls on a Saturday or Sunday, selecting this option will automatically delay the delivery to the following Monday.
Introducing “Conversion By Time” metrics across further Optmyzr tools
In addition to the Dashboards and Rule Engine, we've expanded support for "Conversion By Time" metrics in the following tools:
PPC Investigator: Identify patterns influencing changes in account KPIs like conversions.
Performance Comparison: Compare the performance of two campaigns in the account based on your preferred metrics and network filters.
Ad Text Optimization (RSA): Analyze and modify headlines and description lines based on their performance to enhance ad relevance and CTR.
Reports: Include “Conv By Time” metrics while reporting on your KPIs, conversion types, and so on.
Supported for Google Ads only.
Check if a search term already exists as a negative while adding negative keywords
In Rule Engine, when adding new negative keywords to ad groups or campaigns for Microsoft Ads, you can now remove existing negatives from the suggestions. Simply add a condition to check if the query already exists as a negative keyword at the respective level, thus avoiding duplicates.
Resolve negative keyword conflicts using Optmyzr Express’s new logic
Optmyzr Express now employs new logic to handle negative keyword conflicts more effectively. The system considers some guidelines before suggesting conflicts, ensuring better alignment between negative and positive keywords. For example, Exact match negatives won't conflict with Broad or Phrase match keywords, and Phrase match negatives won’t conflict with Broad match keywords. Explore our help article to learn more!