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What is counted as a 'Facebook Conversion' in Optmyzr's reports?
Meta calculates 'Conversions' for your campaigns, ads sets, or, ads based on the goals you have set for them, which they term as 'Results'. Hence, Results are the number of times that your ad achieved an outcome, based on the objective and settings you selected.
If you wish to see the goal results i.e., conversions that your campaign, ad set, or ad gathered according to the goal set, you can include the 'Results' column in your widget.
Furthermore, Optmyzr's Reporting tool allows you to report upon other potential desired outcomes (conversion types) as well under the 'Results' column to help you create a detailed report. You can do so using the 'Conversion Types' dropdown.
How can I see my campaign’s goal 'Results'?
The "Results" column metric indicates the number of successful outcomes based on your performance goal. For instance, if your goal is to drive calls, the "Results" column will display the total number of calls received during the specified time frame.
However, if you’d like to see other potential desired outcomes under the 'Results' column, you can use the “Conversion Types” dropdown under the campaign/account performance widget.
What is the difference between the different conversion types available for Facebook widgets in Optmyzr's reports?
Conversion Types | Description |
Custom Conversion | Custom Conversions defined by the advertiser |
All Leads | Number of leads attributed to your ads, based on information received from one or more of your connected Meta Business Tools, or that occur directly on Meta technologies. |
Purchases (All) | Number of purchase events attributed to your ads, based on information received from one or more of your connected Meta Business Tools, or that occur directly on Meta technologies. |
Adds of payment info | Number of add payment info events attributed to your ads, based on information received from one or more of your connected Meta Business Tools. |
Adds to cart | Number of add-to-basket events attributed to your ads, based on information received from one or more of your connected Meta Business Tools, or that occur directly on Meta technologies. |
Adds to wishlist | Number of add-to-wishlist events attributed to your ads, based on information received from one or more of your connected Meta Business Tools, or that occur directly on Meta technologies. |
Registration completed | Number of complete registration events attributed to your ads, based on information received from one or more of your connected Meta Business Tools. |
Custom events | Number of custom events attributed to your ads, based on information received from one or more of your connected Meta Business Tools. |
Checkout initiated | Number of initiate checkout events attributed to your ads, based on information received from one or more of your connected Meta Business Tools, or that occur directly on Meta technologies. |
Website Leads | Number of lead events tracked by the pixel or Conversions API on your website and attributed to your ads. |
Website Purchases | Number of purchase events tracked by the pixel or Conversions API on your website and attributed to your ads. |
Searches | Number of search events attributed to your ads, based on information received from one or more of your connected Meta Business Tools. |
Content Views | Number of view content events attributed to your ads, based on information received from one or more of your connected Meta Business Tools, or that occur directly on Meta technologies. |
Meta Conversions | Number of Conversions within Meta technologies (such as Pages or Messenger) and attributed to your ads. |
Meta Workflow Completions | Number of workflow completions that occur on Meta technologies (such as Pages or Messenger) and are attributed to your ads. |
Blocked messaging connections | Number of times that people blocked a messaging connection with your business, attributed to your ads. |
New messaging connections | Number of people that your business added as messaging connections, attributed to your ads. |
Meta Purchases | Number of purchases made within Meta technologies (such as Pages or Messenger) and attributed to your ads. |
Meta Leads | Number of lead events within a Facebook-owned product (such as Pages or Messenger) attributed to your ads. |