Table of Contents
Increased Security for Your PPC Accounts with Mandatory 2-Factor Authentication
Due to rising security breaches on platforms like Google and Meta, we have made 2-Factor Authentication mandatory for all users. Now, whenever you log in using a password, you will be prompted to enter a one-time password (OTP) sent to your email. This extra security step is required every 30 days to help protect your account. Read more here.
Integrate More Optmyzr Tools into Your Blueprints Workflow
Improve your regular PPC workflow by analyzing your account performance through the following tools newly added to the Account Blueprints:
Add these tools to your existing or new Blueprint templates to make competitor and performance analysis a part of your team’s daily or weekly PPC routine!
Analyze and Create New Ads in the Paused State Through Ad-Text Optimization (RSA)
Review the performance of all your RSA assets, whether they are active or paused, using our new filter in the Ad-Text Optimization (RSA) tool.
Additionally, when creating new ads through the "Find and Replace" feature, you can set the new ads to your preferred status - active, paused, or the same as the original ad.
Monitor Keywords Conflicting with Account-Level Negatives
Optmyzr Express now identifies conflicts between your account's positive keywords and the account-level negative keywords as well. This ensures your ads receive optimal traffic and performance. Use the "Fix Conflicting Negative Keywords" optimization feature in Optmyzr Express to review and resolve these conflicts efficiently.
Adjust Campaign Budgets and Targets Based on Chance of Rain
We've added a new "Probability of Rain" weather attribute to the Campaign, Ad Group, and Budget scopes of the Rule Engine. This feature allows you to adjust your campaigns based on the likelihood of rain in your chosen locations. Optimize your advertising strategies for products influenced by rainfall conditions effectively.
Download Rule Engine Suggestions in Excel Format
We now offer the option to download Rule Engine suggestions as Microsoft Excel files (.xlsx), addressing issues with language and character display in CSV files. This update ensures better compatibility and clarity for data involving various languages and special characters. The CSV download option remains available for those who prefer it or require compatibility with broader spreadsheet software.
Analyze Amazon Auto Search Terms and Add Negatives to Automatic Targeting Campaigns
The "Search Terms" scope in Rule Engine for Amazon Ads now includes data on search terms from automated targeting campaigns. Utilize this data to add non-converting search terms as negatives to the same campaign or to add keywords to manual campaigns. This helps you optimize search targeting for both automatic and manual campaigns, providing valuable insights into trending search queries within your category and potential targets for your manual campaigns.
