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What is Amazon's Non-Endemic Advertising?
Non-endemic advertising by Amazon is a powerful offering for businesses that don't directly sell products on Amazon to expand their approach across the platform's vast user base. This opens doors for a wider range of advertisers to leverage Amazon's:
First-party data insights: Reach relevant audiences using first-party insights based on several shopping, browsing, and streaming signals.
High-Quality Inventory: Expand your reach beyond traditional advertising channels and connect with customers across Amazon, IMDb, Twitch, and several other websites and apps.
Dynamic creatives: Target visits to your website using dynamic and customizable display ads.
Which Industries Are Supported?
Here are some examples of business verticals that can benefit from Amazon's non-endemic advertising:
Travel & Hospitality: Promote travel destinations, hotels, and vacation packages.
Automotive: Advertise car/motorcycle dealerships, rentals, and repair or maintenance services.
Financial Services: Reach potential customers for insurance, accountants, financial planners, etc.
Education: Promote online courses, educational resources, and training programs.
Home Services: Advertise lawn care, cleaning services, home improvement specialists, and building contractors.
Media & Entertainment: Promote streaming services, recreation & entertainment such as museums, performing arts, amusement parks etc.
Create a New Non-endemic Account in Optmyzr
Optmyzr now allows you to create a new Amazon Non-endemic Advertising account directly from within the platform. If you or your clients are not yet advertising on Amazon’s non-endemic offering, this feature makes it easy to get started.
On the right-hand side of the Account Dashboard for Google and Microsoft accounts, you’ll find the Amazon account creation widget. From there, you can initiate the account creation process.
Step-By-Step Instructions
1. Create a New Account
Click on 'Create Amazon Ads Account' to start the account creation setup.
2. Add Amazon Login
Sign in with your existing Amazon work login to create and access the ads account. Ensure you use your work email to avoid any trouble in the business verification process. If you don’t have an existing Amazon login, create a new one to proceed.
In case, you’re managing client accounts, ensure you have special access to create accounts on their behalf. Otherwise, have your client register directly for their business.
3. Account and End Advertiser Business Details
Fill in the account and business details for the end advertiser, including their advertising country, industry, legal business name, website, address, and rest.
Make sure to fill in all the data precisely as it will be used to verify and create your account later.
Account details
Account Name: This is the name of the account that you'll see in the Amazon Advertising interface and Optmyzr. It's important to choose a clear and concise name that accurately represents the account.
Advertising country: This is already pre-filled with the United States as it is currently the only one supported.
Business details
Legal Business Name: This is typically the company headquarters shown on official documents and tax forms. Be sure to spell it as precisely as possible, including details like "LLC".
Registered Website: Include the full web address associated with the business being advertised. For example, www.amazon.com.
Industry: Select the industry your business belongs to from the supported options.
Phone Number: Enter your 10-digit US phone number (no country code or special characters).
Fill in other details such as Business Address, City, State, and Postal Code.
4. Review Ads Agreement
Click on ‘Review Ads Agreement’ to generate the Amazon ads agreement. Use the same Amazon login that you entered in the previous step to review and accept all terms and conditions for successful registration. Once done, you can refresh the agreement status to proceed further.
5. Connect Account To Optmyzr
Once the creation is done, you can finish up by connecting the newly created account to Optmyzr.
This completes the account setup and now you can go to the Amazon advertising console to do the billing setup and start running your campaigns.
After your campaigns have accrued performance data, you can begin optimizing your campaigns using Optmyzr's suite of tools and features.