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We’ve given our reporting widgets a sleek, modern update to help you deliver cleaner and more polished data reports to your stakeholders—and make the tool even easier to use.

The modern design (now in Beta) is enabled by default, but you can switch back to the previous look anytime using the toggle option.

Try the new Report Designer.

We have optimized the Shopping Campaign Management tool to prominently display performance metrics. This improvement means you no longer have to switch to different views to check basic campaign performance data.

You can see campaign statuses and your preferred KPIs at a glance, and easily create, restructure, and update campaigns to keep them aligned with changes in the merchant feeds

You can now view more details like keywords, ads and assets directly from the Campaign scope of the side tray, without having to navigate to specific Ad groups.

Additionally, you can edit existing Call Ads directly from Optmyzr. Select the Call Ad from a particular Campaign or Ad Group and click on the blue headline. The side tray will open an editor where you can make and save required changes directly from Optmyzr.

Receive alerts about billing issues, disapproved ads, and policy changes for your Google Ads accounts in Optmyzr. This is still under beta and if you would like to be a part of the launch, please reach out to support@optmyzr.com.

Google might automatically add products from your website to your campaigns—even if they’re not in your Merchant Center account. These could be unoptimized or products you don’t want to advertise.

Our new Shopping Feed Audits widget checks if your Merchant Center includes “Products found by Google” as a data source. You can either optimize these listings or disable the setting in Merchant Center, if you wish to not add such products to your feed in future.

Rule Engine for Amazon has been updated with a new option for expanded product targeting. You can add Search Terms as Positive Product Targets with expanded match type for Sponsored Products.

Using expanded match type, you can increase your visibility to a wider audience, capturing potential customers who may be interested in similar products. This means more opportunities for engagement and conversions, as your ads can reach shoppers who are actively looking for items that complement or relate to your offerings. Ultimately, expanded product targeting can help you maximize your advertising effectiveness and drive greater sales growth.

You can now modify campaign-level bids directly within the Rule Engine for LinkedIn Ads, providing a more streamlined approach to bid management.

As required by law, Optmyzr will begin charging sales tax on our services for both existing and new users. The applicable tax rate will be determined based on the billing address, including country and postal code. You can read more details here.