Resolve Feed Issues Directly From The Optmyzr Audit Tool
Managing product feeds is now much easier with our new actionable feed audits feature. This upgrade allows you to identify and rectify key issues in your Merchant Feeds directly from the Shopping Feed Audit tool in Optmyzr. Here’s how it can simplify your workflow:
Direct Fixes: Resolve common feed issues such as missing brand, price, GTIN, and more using an intuitive side tray.
AI-Powered Suggestions: Receive intelligent recommendations to enhance your product titles and descriptions.
Quick Decision-Making: Utilize suggestions based on existing feed data for efficient management.
Bulk Editing: Apply fixes to multiple products simultaneously, saving you time and effort.
Supplemental Feeds Automation: Automatically create supplemental feeds through our new Merchant API (beta), eliminating the need for manual feed management.
This feature not only enhances feed quality but also boosts product performance, making your audit-to-fix workflow smoother than ever. (User Guide)
Additional Metric Support in PPC Investigator
In our ongoing efforts to provide you with comprehensive insights, we are thrilled to announce that the Root Cause Analysis tab now supports the same metrics as the Cause Chart in the PPC Investigator.
Additionally, we've introduced new metrics to the PPC Investigator, including ROAS, Interaction, Conversion Rate, Conversion Value/Cost, and All Conversion Value/Cost.
These additional metrics can help you conduct deeper analyses, enabling you to make data-driven decisions that optimize your campaigns effectively. (User Guide)
Create Microsoft Ads Campaigns That Target Products Based on Feed Labels
You can now create and refresh campaigns filtered by feed labels in the Shopping Campaign Builder and Product Group Refresher for Microsoft Ads. This allows you to target products based on custom labels, a feature previously limited to Google Ads.
You can easily split your campaigns by brand and add any custom attributes to create a structured approach to your product targeting. This update is especially beneficial as we approach the shopping season, allowing you to optimize your campaigns effectively across platforms. (User Guide)
New Insights into Quality Score: Reporting Tool Enhancement
Understanding your Quality Score is crucial for optimizing your PPC campaigns. Our newly enhanced Quality Score widget in the Reports now provides detailed insights into:
CTR Quality
Landing Page Experience
Ad Relevance
These insights give you a clearer picture of the factors impacting your overall Quality Score, allowing you to identify areas that require optimization and focus your efforts where they matter most. (User Guide)