Shopping/PMax Product Attributes

Brand: The brand associated with the product as defined in the product feed.
Channel: The distribution channel for the product (e.g., online, local).
Channel Exclusivity: Indicates whether the product is sold exclusively through a single channel or across multiple channels.
Condition: The condition of the product (e.g., new, refurbished, used).
Availability: The availability status of the product as defined in the product feed (e.g., in stock, out of stock, preorder).
Item ID: The unique identifier for the product as defined in the merchant feed.
Country: The target country for the product listing.
Custom Attribute 0 – Custom Attribute 4: User-defined fields in the product feed that can store additional product data for segmentation or rule targeting.
Language: The language in which the product listing is written.
Merchant ID: The unique identifier of the Google Merchant Center account the product belongs to.
Title: The product title as it appears in the merchant feed.
Product Type 0 – Product Type 4: Hierarchical product type labels used to categorize products within the feed (e.g., Apparel > Men's > Shirts).

Performance

Conversions: The number of primary conversions attributed to the product.
All conv.: The total number of conversions, including primary and secondary conversion actions.
All conv. value: The total value of all conversions, including primary and secondary.
All conv. rate: The percentage of interactions that resulted in any conversion.
Conv. value: The total value generated from primary conversions.
Conv. rate: The percentage of interactions that resulted in a primary conversion.
Value / conv.: The average value per primary conversion.
Value / all conv.: The average value per conversion, including all conversions.
Cost / all conv.: The average cost per conversion, including all conversion types.
Cost / conv.: The average cost per primary conversion (CPA).
Cross-device conv.: Conversions where the user interacted on one device and converted on another.
ROAS: Return on ad spend, calculated as conversion value divided by cost.
All conv. val/cost: Return on ad spend using total conversion value, including all conversions.
All conv. val/click: Average conversion value per click, including all conversions.
Conv. val/cost: Return on ad spend using primary conversion value only.

Download: The number of conversions categorized as downloads (e.g., app downloads, file downloads).
Lead: The number of conversions categorized as leads (e.g., form submissions, inquiries).
Purchase/Sale: The number of conversions categorized as purchases or sales transactions.
Signup: The number of conversions categorized as sign-ups (e.g., account creation, newsletter subscriptions).
View of a key page: The number of conversions where users viewed an important page (e.g., product page, pricing page).
Other: The number of conversions that do not fall into the predefined categories.
Download Value: The total value generated from download-type conversions.
Lead Value: The total value generated from lead-type conversions.
Purchase/Sale Value: The total value generated from purchase or sale conversions.
Signup Value: The total value generated from signup conversions.
View of a key page Value: The total value generated from key page view conversions.
Other Value: The total value generated from conversions categorized as "Other."

Allows rules to be based on conversion actions defined specifically within the Optmyzr platform rather than just the standard Google Ads set.

Enables the use of weighted or modified conversion values processed by Optmyzr.

User-defined variables within Optmyzr that store calculations or specific data points for reuse across rules.