Attributes
Use these attributes to define conditions based on campaign settings and configuration.
Campaign Type: The type of Amazon campaign (for example, Sponsored Products, Sponsored Brands, or Sponsored Display).
Cost Type: The bidding cost model for the campaign (for example, CPC or VCPM).
Daily Budget: The maximum amount set to spend on the campaign per day.
Campaign Name : The name of the campaign as it appears in Amazon Ads.
Campaign Id: The unique identifier assigned to the campaign by Amazon.
Campaign Budget: The total budget allocated to the campaign.
Portfolio Id : The unique identifier of the portfolio the campaign belongs to.
Targeting Type: The targeting method used by the campaign (for example, manual or automatic).
Start Date (GMT): The date the campaign is scheduled to begin, in GMT.
End Date (GMT): The date the campaign is scheduled to end, in GMT.
State : The current status of the campaign (for example, enabled, paused, or archived).
Bidding Strategy: The bidding strategy applied to the campaign (for example, dynamic bids — down only, dynamic bids : up and down, or fixed bids).
Is placement bid adjustment added: Indicates whether a placement-level bid adjustment has been added to the campaign.
Top of Search Bid Adjustment: The bid adjustment percentage applied to placements at the top of search results.
Product Pages Bid Adjustment: The bid adjustment percentage applied to product detail page placements.
Rest of Search Bid Adjustment: The bid adjustment percentage applied to all other search placements.
Home Page Bid Adjustment: The bid adjustment percentage applied to Amazon home page placements.
Amazon Business Placements Bid Adjustment: The bid adjustment percentage applied to Amazon Business placements.
Performance
Use these metrics to define conditions based on campaign performance data.
Impressions: The total number of times ads in the campaign were displayed.
Clicks: The total number of times ads in the campaign were clicked.
Spend: The total amount spent by the campaign in the selected date range.
Purchases: The total number of orders attributed to the campaign.
Sales: The total sales revenue attributed to the campaign.
Units Ordered: The total number of units ordered through the campaign.
New-to-Brand Orders: The number of orders placed by customers who had not previously purchased from the brand on Amazon.
New-to-Brand Sales: The total sales revenue from new-to-brand orders.
Return on Ad Spend (ROAS): The revenue generated for every dollar spent on ads.
Advertising Cost of Sales (ACoS): The percentage of sales revenue spent on advertising.
Cost-per-click (CPC): The average amount paid for each click on the campaign's ads.
Click-through-rate (CTR): The percentage of impressions that resulted in a click.
Orders (Advanced Metrics)
Use these metrics to define conditions based on order data across different attribution windows and SKU levels.
Ad Orders - 1D: Orders attributed to the campaign within a 1-day click window.
Ad Orders - 7D: Orders attributed to the campaign within a 7-day click window.
Ad Orders - 14D: Orders attributed to the campaign within a 14-day click window.
Ad Orders - Same SKU - 1D: Orders for the same SKU attributed to the campaign within a 1-day click window.
Ad Orders - Same SKU - 7D: Orders for the same SKU attributed to the campaign within a 7-day click window.
Ad Orders - Same SKU - 14D: Orders for the same SKU attributed to the campaign within a 14-day click window.
New-to-Brand-Orders - 14D: New-to-brand orders attributed to the campaign within a 14-day click window.
% of Orders New-to-Brand - 14D: The percentage of total orders that were new-to-brand, within a 14-day click window.
New-to-Brand Order Rate - 14D: The rate at which new-to-brand orders were generated within a 14-day click window.
Units Ordered (Advanced Metrics)
Use these metrics to define conditions based on units ordered across different attribution windows.
Units Ordered - 1D: Total units ordered attributed to the campaign within a 1-day click window.
Units Ordered - 7D: Total units ordered attributed to the campaign within a 7-day click window.
Units Ordered - 14D: Total units ordered attributed to the campaign within a 14-day click window.
New-to-Brand Units - 14D: Units ordered by new-to-brand customers within a 14-day click window.
% of Units New-to-Brand - 14D: The percentage of total units ordered that were purchased by new-to-brand customers, within a 14-day click window.
Sales (Advanced Metrics)
Use these metrics to define conditions based on sales revenue across different attribution windows and SKU levels.
Ad Sales - 1D: Sales revenue attributed to the campaign within a 1-day click window.
Ad Sales - 7D: Sales revenue attributed to the campaign within a 7-day click window.
Ad Sales - 14D: Sales revenue attributed to the campaign within a 14-day click window.
Ad Sales - Same SKU - 1D: Sales revenue for the same SKU attributed to the campaign within a 1-day click window.
Ad Sales - Same SKU - 7D: Sales revenue for the same SKU attributed to the campaign within a 7-day click window.
Ad Sales - Same SKU - 14D: Sales revenue for the same SKU attributed to the campaign within a 14-day click window.
New-to-Brand Sales - 14D: Sales revenue from new-to-brand customers within a 14-day click window.
% of Sales New-to-Brand - 14D: The percentage of total sales revenue that came from new-to-brand customers, within a 14-day click window.
Spreadsheet Columns
Adds data from a connected spreadsheet as an attribute condition in the rule. Use this to bring in external data — such as target budgets or custom thresholds — and reference it in your rule conditions.
Read more about connecting external data sources to Rule Engine.
Spreadsheet KeyValue Columns
Adds key-value data from a connected spreadsheet as a condition. Use this when you need to match campaign-level data against specific key-value pairs from an external source.
Read more about key value pairs in Rule Engine.
Custom Variables
Adds custom variables you have configured in Optmyzr as conditions in the rule. Custom variables let you define and store values that can be reused across multiple rules.
Read more about custom variables.