Campaign Name: The name of the parent campaign that this ad belongs to.

Campaign Id: The unique identifier of the parent campaign that this ad belongs to.

Ad Set Id: The unique identifier of the parent ad set that this ad belongs to.

Ad Set Name: The name of the parent ad set that this ad belongs to.

Ad Delivery Status: Indicates whether the ad is actively delivering or if delivery is limited due to constraints such as review status, budget, or relevance.

Bid Amount: The manual bid amount set for the ad, when using a bid strategy that allows manual bidding.

Source Ad Name: The name of the original ad this ad was duplicated or synced from, if applicable.

Source Ad Id: The unique identifier of the original ad this ad was duplicated or synced from, if applicable.

Ad Id: The unique identifier assigned to the ad by Meta.

Ad Name: The name of the ad as defined in Meta Ads Manager.

Ad Status: The current status of the ad (e.g., active, paused, deleted, archived).

Impressions: The number of times ads were shown on screen.

Reach: The number of unique people who saw the ads at least once.

Clicks: The total number of clicks recorded on the ad, including all click types.

Amount Spent: The total amount spent during the selected time period.

Cpm: The average cost per 1,000 impressions.

Ctr: The percentage of impressions that resulted in a click.

Ad Recallers: The estimated number of people likely to remember seeing the ad if asked, based on Meta's ad recall lift modeling.

3-Second Video Views: The number of times a video was played for at least 3 seconds.

Landing Page Views: The number of times people landed on a website or Instant Experience after clicking a link, and the page had a chance to load.

Cost Per Landing Page View: The average cost for each landing page view.

Page Likes: The number of likes on the associated Facebook Page attributed to the ad.

Cost Per Page Like: The average cost per Page like generated by the ad.

Link Clicks: The number of clicks on links within the ad that direct people to destinations on or off Meta technologies.

Cost Per Link Click: The average cost per link click.

Event Responses: The number of people who responded “Going” or “Interested” to an event promoted by the ad.

Cost Per Event Response: The average cost per event response.

App Installs: The number of times the promoted app was installed, as reported to Meta.

Cost Per App Install: The average cost per app install.

Content Views: The number of times people viewed content on a website or app, based on the ViewContent event.

Cost Per Content View: The average cost per content view.

Results: The number of times the ad achieved the outcome it was optimized for, based on the ad set's objective and settings.

Leads (Website): The number of leads generated on a website, tracked via the Lead pixel/Conversions API event.

Purchases (Website): The number of purchases completed on a website, tracked via the Purchase pixel/Conversions API event.

Content Views (Website): The number of ViewContent events tracked on a website.

Adds Payment Info (Website): The number of times payment information was added on a website, tracked via the AddPaymentInfo event.

Adds To Cart (Website): The number of times products were added to a cart on a website, tracked via the AddToCart event.

Adds To Wishlist (Website): The number of times products were added to a wishlist on a website, tracked via the AddToWishlist event.

Completed Registrations (Website): The number of completed registrations on a website, tracked via the CompleteRegistration event.

Custom Events (Website): The number of custom conversion events defined and tracked on a website.

All Leads: The total number of leads generated across all sources, including website, Instant Forms, and Messenger.

All Purchases: The total number of purchases generated across all sources.

Leads Value (Website): The total value of leads generated on a website.

Purchases Value (Website): The total value of purchases completed on a website.

Content Views Value (Website): The total value associated with content view events on a website.

Adds Payment Info Value (Website): The total value associated with AddPaymentInfo events on a website.

Adds To Cart Value (Website): The total value associated with AddToCart events on a website.

Adds To Wishlist Value (Website): The total value associated with AddToWishlist events on a website.

Completed Registrations Value (Website): The total value associated with completed registrations on a website.

Custom Events Value (Website): The total value associated with custom conversion events on a website.

Leads Value (All): The total value of leads generated across all sources.

Purchases Value (All): The total value of purchases generated across all sources.

Content Views Value: The total value associated with content view events across all tracked sources.

Cost Per Lead (Website): The average cost per lead generated on a website.

Cost Per Purchase (Website): The average cost per purchase completed on a website.

Cost Per Content View (Website): The average cost per content view event on a website.

Cost Per Add Payment Info (Website): The average cost per AddPaymentInfo event on a website.

Cost Per Add To Cart (Website): The average cost per AddToCart event on a website.

Cost Per Add To Wishlist (Website): The average cost per AddToWishlist event on a website.

Cost Per Completed Registration (Website): The average cost per completed registration on a website.

Cost Per Lead (All): The average cost per lead across all sources.

Cost Per Purchase (All): The average cost per purchase across all sources.

Cost Per Result: The average cost per result, based on the ad set's optimization goal.

Meta Leads: The number of leads generated through Meta-native sources such as Instant Forms or Messenger.

Meta Purchases: The number of purchases attributed by Meta's platform, using Meta's own attribution model.

Meta Leads Value: The total value of leads attributed by Meta.

Meta Purchases Value: The total value of purchases attributed by Meta.

Cost Per Meta Lead: The average cost per lead as attributed by Meta.

Cost Per Meta Purchase: The average cost per purchase as attributed by Meta.