Create, restructure, and refresh Google's Shopping and Performance Max campaigns all from one place. Get the ability to create new campaigns or restructure active ones by generating multiple levels of product partitions through a single click, as well as, keep your shopping campaigns updated and in sync with your merchant feed.

Access the tool here and its detailed User Guide here.

This tool provides a great way to get insights into your Shopping Campaigns by aggregating data from your shopping feed for analysis. You can view performance metrics from Google Ads and attributes present in your feed.

Access the tool here and its detailed User Guide here.

Make bulk bid changes for product groups based on performance, with a single click.

Access the tool here and its detailed User Guide here.

Manage your shopping bids more flexibly by aggregating and reviewing data from the attributes in your product feed. For example, you could change bids for product groups that advertise the same product but with different attributes like size and color.

Access the tool here and its detailed User Guide here.

Working like an AB test for search queries, this tool can be used for two different strategies; directing traffic for search queries to the best-performing ad groups (across ad groups) and adding the low-performing search queries as Exact Match Negatives (within ad groups).

Access the tool here and its detailed User Guide here.

Update existing campaigns to a GRIP (Group of Individual Products) structure, without losing historical performance data. You can create a separate product group for each item in your feed, and therefore manage each item's bid individually.

Access the tool here and its detailed User Guide here.

With the Shopping Campaign Management tool for Microsoft Ads, you can create new campaigns and manage and refresh existing Shopping and PMax campaigns from a single workflow. The tool helps ensure your campaigns stay aligned with your merchant feed and allows you to update asset group and product group structures without rebuilding campaigns.

Access the tool here and its detailed User Guide here.

Make bulk bid changes for product groups based on performance, with a single click.

Access the tool here and its detailed User Guide here.