To Create

Shopping Campaign Builder 2.0

Structure your active shopping campaigns by creating multiple levels of product partitions through a single click. You can create hundreds of ad groups with thousands of product groups in a matter of minutes. 

Access the tool here and its detailed User Guide here.  

Restructure existing ad groups with the same name

This is a feature within the Campaign Builder. When applying changes you'll be prompted to choose to restructure the campaign using the same split and prefix for the ad group's name. This is done in order to create new ad groups without overwriting the existing ones. 

Shopping Campaign Restructure

With this tool, you can restructure your shopping campaign groups created through the Shopping Campaign Builder 2.0. You can also restructure campaigns that aren't a part of a campaign group created through Optmyzr.

You can access the tool here and the detailed user guide here.

To Maintain

Shopping Campaign Refresher 2.0

Keep your shopping campaigns updated and in sync with your merchant feed. Based on your campaign's structure, this tool will recommend creating new product groups for all the new products in your feed that don't have product groups in the campaign. 

Access the tool here and its detailed User Guide here

To Analyze

Shopping Campaign Analysis

This tool provides a great way to get insights into your Shopping Campaigns by aggregating data from your shopping feed for analysis. You can view performance metrics from Google Ads and attributes present in your feed.

Access the tool here and its detailed User Guide here

To Manage Bids

Shopping Bidder

Make bulk bid changes for product groups based on performance, with a single click.

Access the tool here and its detailed User Guide here

Shopping Attribute Bidder

Manage your shopping bids in a more flexible way by aggregating and reviewing data from the attributes in your product feed. For example, you could change bids for product groups that advertise the same product but with different attributes like size and color.

Access the tool here and its detailed User Guide here.

To Manage Performance

Negative Keywords for Shopping

Working like an AB test for search queries, this tool can be used for two different strategies; directing traffic for search queries to the best-performing ad groups (across ad groups), and adding the low-performing search queries as Exact Match Negatives (within ad groups).

Access the tool here and its detailed User Guide here

Create GRIP Structure

Update existing campaigns to a GRIP (Group of Individual Products) structure, without losing historical performance data. You can create a separate product group for each item in your feed, and therefore manage each item's bid individually.

Access the tool here and its detailed User Guide here.

Shopping Management Webinar

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