To Create

Campaign Builder

Structure your active shopping campaigns by creating multiple levels of product partitions through a single click. You can create hundreds of ad groups with thousands of product groups in a matter of minutes. 

Access the tool here and its detailed User Guide here.  

Restructure existing ad groups with the same name

This is a feature within the Campaign Builder. When applying changes you'll be prompted to choose to restructure the campaign using the same split and prefix for the ad groups name. This is done in order to create new ad groups without overwriting the existing ones. 

To Maintain

Product Group Refresher

Keep your shopping campaigns updated and in sync with your merchant feed. Based on your campaign's structure, this tool will recommend creating new product groups for all the new products in your feed which don't have product groups in the campaign. 

Access the tool here and its detailed User Guide here

To Analyze

Shopping Analysis

This tool provides a great way to get insights into your Shopping Campaigns by aggregating data from your shopping feed for analysis. You can view by performance metrics from Google Ads and attributes present in your feed.

Access the tool here and its detailed User Guide here

To Manage Bids

Manage Shopping Bids

Make bulk bid changes for product groups based on performance, with a single click.

Access the tool here and its detailed User Guide here

Bid by Attributes

Manage your shopping bids in a more flexible way by aggregating and reviewing data from the attributes in your product feed. For example, you could change bids for product groups that advertise the same product but with different attributes like size and color.

Access the tool here and its detailed User Guide here.

To Manage Performance

Shopping Negatives Tool

Working like an AB test for search queries, this tool can be used for two different strategies; directing traffic for search queries to the best-performing ad groups (across ad groups), and adding the low performing search queries as Exact Match Negatives (within ad groups).

Access the tool here and its detailed User Guide here

Create GRIP Structure

Update existing campaigns to a GRIP (Group of Individual Products) structure, without losing historical performance data. You can create a separate product group for each item in your feed, and therefore manage each item's bid individually.

Access the tool here and its detailed User Guide here.

Shopping Management Webinar

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