Structure your active shopping campaigns by creating multiple levels of product partitions through a single click. You can create hundreds of ad groups with thousands of product groups in a matter of minutes.
Restructure existing ad groups with the same name
This is a feature within the Campaign Builder. When applying changes you'll be prompted to choose to restructure the campaign using the same split and prefix for the ad groups name. This is done in order to create new ad groups without overwriting the existing ones.
Product Group Refresher
Keep your shopping campaigns updated and in sync with your merchant feed. Based on your campaign's structure, this tool will recommend creating new product groups for all the new products in your feed which don't have product groups in the campaign.
This tool provides a great way to get insights into your Shopping Campaigns by aggregating data from your shopping feed for analysis. You can view by performance metrics from Google Ads and attributes present in your feed.
To Manage Bids
Manage Shopping Bids
Make bulk bid changes for product groups based on performance, with a single click.
Bid by Attributes
Manage your shopping bids in a more flexible way by aggregating and reviewing data from the attributes in your product feed. For example, you could change bids for product groups that advertise the same product but with different attributes like size and color.
To Manage Performance
Shopping Negatives Tool
Working like an AB test for search queries, this tool can be used for two different strategies; directing traffic for search queries to the best-performing ad groups (across ad groups), and adding the low performing search queries as Exact Match Negatives (within ad groups).
Create GRIP Structure
Update existing campaigns to a GRIP (Group of Individual Products) structure, without losing historical performance data. You can create a separate product group for each item in your feed, and therefore manage each item's bid individually.