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Overview: Shopping Tools
Geetanjali Tyagi avatar
Written by Geetanjali Tyagi
Updated over a week ago

On this page:


For Google Shopping Ads

To Create & Maintain

Shopping Campaign Management

Create, restructure, and refresh Google's Shopping and Performance Max campaigns all from one place. Get the ability to create new campaigns or restructure active ones by generating multiple levels of product partitions through a single click, as well as, keep your shopping campaigns updated and in sync with your merchant feed.

Access the tool here and its detailed User Guide here.

To Analyze

Shopping Campaign Analysis

This tool provides a great way to get insights into your Shopping Campaigns by aggregating data from your shopping feed for analysis. You can view performance metrics from Google Ads and attributes present in your feed.

Access the tool here and its detailed User Guide here.

To Manage Bids

Manage Shopping Bids

Make bulk bid changes for product groups based on performance, with a single click.

Access the tool here and its detailed User Guide here.

Shopping Attribute Bidder

Manage your shopping bids more flexibly by aggregating and reviewing data from the attributes in your product feed. For example, you could change bids for product groups that advertise the same product but with different attributes like size and color.

Access the tool here and its detailed User Guide here.

To Manage Performance

Negative Keywords Finder - Shopping

Working like an AB test for search queries, this tool can be used for two different strategies; directing traffic for search queries to the best-performing ad groups (across ad groups) and adding the low-performing search queries as Exact Match Negatives (within ad groups).

Access the tool here and its detailed User Guide here.

Create GRIP Structure

Update existing campaigns to a GRIP (Group of Individual Products) structure, without losing historical performance data. You can create a separate product group for each item in your feed, and therefore manage each item's bid individually.

Access the tool here and its detailed User Guide here.

For Microsoft Shopping Ads

To Create

Shopping Campaign Builder 2.0

Structure your active shopping campaigns by creating multiple levels of product partitions through a single click. You can create hundreds of ad groups with thousands of product groups in a matter of minutes. 

Access the tool here and its detailed User Guide here.  

Restructure existing ad groups with the same name

This is a feature within the Campaign Builder. When applying changes, you'll be prompted to choose to restructure the campaign using the same split and prefix for the ad group's name. This is done in order to create new ad groups without overwriting the existing ones. 

To Maintain

Shopping Campaign Refresher

Keep your shopping campaigns updated and in sync with your merchant feed. Based on your campaign's structure, this tool will recommend creating new product groups for all the new products in your feed that don't have product groups in the campaign. 

Access the tool here and its detailed User Guide here

To Manage Bids

Manage Shopping Bids

Make bulk bid changes for product groups based on performance, with a single click.

Access the tool here and its detailed User Guide here.

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