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Use Chart Widgets to report on the performance of metrics for different segments and/or over a period of time:
Monitor contribution of impressions, clicks, conversions, etc. received on different segments like campaigns, Ad groups, networks, etc.
Report on absolute performance numbers of accounts by campaigns, ad groups, network, and devices.
Metric Trend Chart
This trend chart lets you compare the performance of different metrics over a selected date range. Select the metric for lines 1 and 2 and the period it'll be compared on. Use the filters available in the 'Filters' tab to select the network(s) and device(s) to use in the chart.
The Chart Type option gives you four chart types to choose from, i.e., Area, Columns, Line, or Line - Smooth.
Date Range Selector
The date range selector can be used to compare up to 4 date ranges, which will be aligned according to dates. Each date range selector in the drop-down has 2 options ('previous period' and 'same period last year'), and they both can be selected for one date range at a time. The reference point for comparison, in this case, will be the latest date range in time.
*The DR (date ranges) you'll see in the dropdown have to be previously defined in the report settings.
Report on the performance spread of selected metrics on different segments like devices, networks, campaigns, and ad groups. You can choose among bar, column, and pie charts to report on metrics performance split on different variables of a segment.
For example, you can use this to report on Impressions received by an account on all devices.
The Chart Type option gives you 5 chart types to choose from, i.e., Bar, Column, Doughnut, Pie - 3D, or Pie.
Segment Trend Chart
Report on the performance of a metric on different segment variables like devices, networks, campaigns, and ad groups over a date range.
For example, you can use it to view conversion trends of a segment like devices, networks, etc. over a selected date range.
The Chart Type option gives you 7 chart types to choose from, i.e., Area, Stacked Area Chart, Column, Stacked Column, Line, Smooth Line, and Stepped Area.
If you wish to see custom data from a spreadsheet represented in the form of a graph or a chart, use the Spreadsheet Chart reporting widget. Read more