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Including Facebook Ads data in Reports
First, you need to create a new template or edit an existing one.
After accessing the template, you can add a new Facebook account(s) to the report by using the Account & Campaign Selector widget.
Once the account(s) have been selected, you can add the different Facebook widgets to the report template.
To start adding Facebook-specific widgets, you can click on the 'Add Widget' button located on the left sidebar and then go to the Facebook Ads tab, where you'll find all available table, chart, and top elements widgets. You can select and add multiple widgets at once.
Facebook Performance Widgets
You can choose a desired widget to either, see an account's overall performance or, see the performance segmented by Location, Time, Device, Demographics, and Hourly stats. Furthermore, you can also add a complete Facebook Insights widget.
All the segmented widgets will show a list of options that you can use to filter and sort, with a unique field that will give you the ability to see more granular data, for example, the "Demographics" field in the Performance by Demographics allows you to segment the data by Age, Gender, or both.
You can also define the conversion types to be considered, using the "Conversion Types" selector in the "Widget Data" column.
The option of Offsite conversions will include the custom conversions you've defined on Facebook, as well as other types of conversions.
Facebook Insights Widget
Report Type: Report at the account, campaign, ad set, or ad level.
Segments: Segment the data by a parameter of your choice. For example, split the account performance by gender, age, or both.
Stats: Select the metrics from the table to report on account/campaign/ad set/ad performance.
Sort By: Sort the output by one of the metrics shortlisted in the Stats table.
You can report on Facebook performance with a KPI chart, a Line graph, a Pie chart, or a Bar graph.
The Facebook TopElements widget allows you to report on the best-performing Ads and Adsets for the entire account or specific campaigns. You can get started by choosing the "Top Ads & Adsets" option from the TopElements dropdown in the Widget selector.
Multi-Account Widgets that Work with Facebook
You can use Multi-Account widgets to aggregate data from different accounts across multiple advertising platforms or aggregate data from multiple Facebook Ads.
The widgets listed below support Facebook accounts. You can read more about them here.
KPIs - Multi Account
Summary - Multi-Account
Multi-Account Top Campaigns
Performance Comparison - Multi Account
Time Wise Stats - Multi Account
Top Campaigns - Multi Account
Metric Trend Chart - Multi Account
Distribution By Segment - Multi Account
Facebook doesn't return conversions that are set up using the Facebook Pixel under the standard conversion headings like leads, the reason why you don't see any data for these conversion fields in the Facebook widgets.
We've added additional conversion fields to the Facebook widgets that have (FB Pixel) in brackets. You'll have to select these to see the conversion data from Facebook pixels.