Setting it Up
The first step is to connect a data source and set a template name. This template can be reused as many times as needed. The feed data can come from a Google Spreadsheet, Merchant Feed, or other sources like XML, FTP, Amazon S3. We can support almost all feed/data types, just ask our support team. We have some sample data spreadsheets available for you to see how the Campaign Automator works beforehand.
- When using a spreadsheet, make sure you share access to the spreadsheet with email@example.com so Campaign Automator can access the information
The External Source tab will have the option to add more details on the campaign buildout, such as the name and spreadsheet URL. Here you can also change the external source and download the data, specify a sheet name and select the columns available to be used in the template.
Once selected a data source, you'll go through the Campaign tab, Campaign Ad Extensions tab, and the Ad Groups tab, where you'll define the settings for the campaign, keywords, and ads through the use of templates.
Use Existing Campaigns:
Create New Campaigns:
Campaign Ad Extensions
This tab is where you'll be specifying the conditions on how to handle the data in the spreadsheet.
"Run when" also includes the numerical function ‘Ends With’, so that you can take the last 3 digits of a column, and use them as a condition in the inventory options.
You could use this, for example, to advertise only those items which price ends in 89.
For example, if the inventory setting for a template is to include category home and garden and stock greater than 0, then the tool will look at all the rows in the feed where the category is home and garden and the stock is greater than 0.
On that data, it will then run the templates created for campaigns, ad groups, ads, and keywords. If the setup is to include one ad group for each product in the feed, it will create an ad group for each product in the feed with the ads and keyword templates. If a product's stock becomes 0, the tool will pause the corresponding ad groups.
To add multiple values in OR condition you can:
- Use "IN", as it will work fine when you give full values, like IN Adidas|Nike. This case would work for both the cases when Brand is Adidas or Nike.
- "contains any (ignore case)". This will work when you can't have full values in OR condition, for example, "URL contains any (ignore case) .co|.uk". This case would work for both cases where URLs have .co OR .uk in them.
Note: To see these options you need the column type as "Text"
Things to keep in mind
- If you’re using a script to automatically adjust budgets (like our Reach Target Monthly Budget script), try not to use data that is prone to change in the dynamic fields for the budget name. Prefer static names.
- Keep in mind that minor changes (like capitalization) in the Source File are also considered by the tool and the tool will pause and create new entities accordingly.
- If you have an automated Rule Engine strategy to automatically pause campaigns, ad groups or keywords that were created by Campaign Automator. The Campaign Automator will re-enable them on the next scheduled run. It is possible to label entities you don't want the Campaign Automator to enable, ask our support team for this feature.
- If Campaign Automator fails to create an ad due to the character limit being exceeded, it will proceed to create a Default Ad.
- If multiple templates try to create or update a campaign with an identical name, the templates will end up interacting with each other.