What is the Campaign Automator?
The Campaign Automator is a standalone product from Optmyzr that lets you build and maintain campaigns based on a feed. For example, when products go out of stock the corresponding ad groups will automatically be paused and when they come back in stock the ad groups will be enabled.
Is the Campaign Automator part of the Optmyzr subscription plans?
No, the Campaign Automator is a standalone solution, therefore it is priced separately. You can contact our support team at firstname.lastname@example.org for more information on its pricing and benefits.
Can I set up Campaign Automator on my own?
Yes, it is possible to set up the Campaign Automator on your own if you use a Google Spreadsheet or Merchant Center feed as a data source. If you would like to use a custom data source like using a csv file, FTP, xml etc. then it will require our engineering to set up the connection. The Campaign Automator solution requires some bits of customization, so there is a setup process that needs to be followed. For this, our team will help you get it up and running, and though this process is required, it is still possible to test it out with data in a Google Spreadsheet.
How can I use min, max and count functions in ads?
It is possible to dynamically insert minimum, maximum and count functions in ad templates. This enables you to show the minimum price for a group of products in the ad.
For example, if you have an ad group for each brand and product category, you can display the minimum price for that category in the ad. The ad can say "Prices start from $20". The format for using the min, max and count functions is mentioned below. It supports the min, max and count at both the campaign level and ad group level. When you type the curly bracket and select an attribute from the feed to insert, it will show you the option to select a min, max, count value at the campaign or ad group level.
How do the min, max and count functions work?
The system finds all the products that fall into a specific campaign and ad group and finds the minimum, maximum or count of the field mentioned.
For example, if you have an ad group for each Brand and Product Type, then the system and you use the minimum function on the price field, the system will find the lowest price for all products included in that ad group and use that.
Does the "Campaign Status" define the status of all the new campaigns?
When creating a template for the first time, the “Campaign Status” field in the “Campaigns” tab will define the status of all the new campaigns created, and the items such as ad groups, keywords, ads etc. will be created as “enabled”. This only happens the first time it runs. The next time it runs it’ll enable all the existing matching campaigns.