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Add Keywords to Account
Clicking on "Add Selected Keywords to Account" will prompt a confirmation box. You will see the option to label the keywords, and after confirmation, the selected search terms will be uploaded to your account.
Adding Negatives at Campaign and Ad Group Level
With the Keyword Lasso, you can add negative keywords at the campaign and ad group level, by following the steps below:
Turn on Turbo Mode. This will show even those search terms which had at least one click.
Set the Filter from "Top Suggestions" to "CTR or Conversions".
Among all the suggestions, you can filter these to find the search terms with high cost and no conversions to add as a negative keyword.
You can choose to add the negatives at a campaign level or ad group level.
Add Keywords in Multiple Match Types
The Keyword Lasso also gives you the option to add the same keyword in multiple match types. You just need to select the search term, press Duplicate, and select the different match types you want to add it as a keyword in.
Move (Change Target Ad Group)
The Keyword Lasso shows the search terms under the campaign and ad group they were triggered in. After you select one of the keyword suggestions, you can change the campaign and ad group to where the search terms will be uploaded as keywords. Clicking on the Move setting will open a window where you can:
Choose the campaign and ad group where you want to add the search term as a keyword.
Create a new ad group or select an existing ad group to move the keyword suggestion.
Create SKAGs
Within the results given, you can choose to create SKAG (Single Keyword Ad Group) structure for the selected suggestions. First, you will be prompted to select in which campaign you want to create the SKAG.
After selecting the campaign, you'll be prompted to enter the name of the new ad group. You can use keyword insertion along with static text to define a template that creates multiple ad groups. The options for insertion are {keyword} {matchtype}.
You can read more details on how this works here.
Archived Suggestions
Every keyword suggestion has the option of being archived so that it won't show up again. You can download a list of these archived suggestions as a CSV file by pressing the download cloud icon.
