On this page:
- Link your Amazon Ads Account
- Access the Rule Engine
- Instant Recipes
- Custom Recipes: Define Settings
- Select the Metric to Use
- Create an Action
- Preview Suggestions
- Detailed User Guides
- Demo Video
Link your Amazon Ads Account
Access the Rule Engine
Once you've linked your account(s), you'll be able to access them directly on the MCC Dashboard. By clicking on the account ID, you'll be automatically redirected to the Rule Engine platform for that account.
To get started click on 'Create Custom Recipe' and you'll be able to create recipes the same way as you would on the Rule Engine.
The Rule Engine for Amazon Ads has some previously created “Instant Recipes” which have already been configured for use. You can read more about them here.
The first step is to choose which level the rule should run on and what it should analyze: Campaigns, Ad Groups, Keywords, Product Ads, ASIN or Search Terms.
Please note that this setting cannot be changed after the rule is created.
You can then set your filters and proceed.
Select the Metric to Use
In the next step, you’ll define the metrics to be analyzed as part of the condition. At this level, you can create simple conditions that analyze one metric, like find keywords that have Cost greater than X and zero conversions, or you can create complex rules that use formulas on the right-hand side.
The metrics available are grouped by Attributes, Performance, Conversions, Orders and Sales.
Create an Action
Start by defining the type of value to be used in bid changes. This can be a constant number, a percentage, a metric, or an expression. Then choose a minimum and maximum bid. This ensures that even if the condition is met, the system won’t set the bid below or above a designated limit.
Detailed User Guides
You can find detailed user guides on how to use the Rule Engine here:
- Custom Recipes in Rule Engine I: Define the Settings for the Recipe
- Custom Recipes in Rule Engine II: Set Conditions for the Rule
- Custom Recipes in Rule Engine III: Create an Action
- Custom Recipes in Rule Engine IV: Preview Suggestions
Note: This tool is currently in beta, so please confirm that the changes are made properly.