On this page:
What is it?
The Account Dashboard for Amazon provides quick takeaways at the account, campaign, and ad group levels. This helps out for the easy identification of optimization opportunities. You can also view the overall account, campaign, ad group level performance, and do a top element analysis.
How should you use it?
Select a View
Switch between the different views (top right) to analyze performance. The one-click switch between these modes lets you compare the performance of the right metrics.
You can always view other metrics and compare their historical performance over the selected date range using the graph. You can quickly find out if the account started to perform better or worse.
Top Elements Analysis
Quickly locate the top-performing campaigns, ad groups, keywords, and targets.
Identify the most costly components to reduce unwanted spend.
Identify the areas bringing in the maximum conversions.
While analyzing Top Keywords, access the ads and search terms linked to them.
Analyze the performance of different placements for each of your campaign types in one table. Filter out a specific campaign type and sort it by your desired performance metric to see which placement works best for a particular type.
Here is the list of all the placements available through the API:
Top of Search (Sponsored Products)
Detail Page (Sponsored Products)
Other (Sponsored Products)
Top of Search (Sponsored Brand)
Other (Sponsored Brand)
Other (Sponsored Brand Video)
PPC Audit Score
The PPC Policy and Audits widget is a quick and easy way to audit your account and view an overall average performance grade to see how everything is doing. It assigns a relevant grade to each component of your account based on relative factors.
The widget will also show you the account's score for the previous period. You can hover over 'previous score' to get more details on the date range being considered.
To view the full audit report, click on the ‘View Report’ button placed at the bottom left of the widget. You can also click 'View All Audits' in the top right corner to create your own custom audit template through the PPC policy and Audits tool.
By clicking on the gear icon next to the widget's name, you'll be able to customize the widget to help you make sure you're keeping track of all important aspects of the account. It will allow you to modify the following:
Change the template in use: select one of your custom audit templates, available in the PPC Policy and Audits, for the widget to use instead of the default audit.
Configuring it for multiple accounts: specify if you'd like to use the custom audit template for a particular account or across all amazon accounts.
This widget helps you find exactly what caused a metric to increase or decrease. Answering questions such as why ACoS dropped the previous month can give you great insights into account improvement.
Clicking on 'View Full Chart' will take you to the full version of this tool. You can read more about it here.