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Amazon Account Dashboard - User Guide
Amazon Account Dashboard - User Guide
Geetanjali Tyagi avatar
Written by Geetanjali Tyagi
Updated over a week ago

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What is it?

The Account Dashboard for Amazon provides quick takeaways at the account, campaign, and ad group levels. This helps out for the easy identification of optimization opportunities. You can also view the overall account, campaign, and ad group level performance, do a top-element analysis and check performance changes at different levels.

Select a View

Switch between the different views (top right) to analyze performance. The one-click switch between these modes lets you compare the performance of the right metrics.

Performance Metrics

The Performance Metrics widget gives you a quick overview of your account's performance by displaying the various KPIs and corresponding data for the selected date range.

Metric Comparison

Using the metric comparison chart, you can compare the historical performance of metrics over the selected date range for the desired campaigns. You can quickly find out if the account started to perform better or worse.

Optmyzr Sidekick

Your personal PPC AI assistant is now available for you to use to your advantage. Click on the 'Optmyzr AI PPC Assistant' button present on the top right side of the Account Dashboard to open up Optmyzr Sidekick.

Optmyzr Sidekick uses a combination of generative AI as well as homegrown machine learning algorithms which makes it capable of looking at and analyzing the various aspects and KPIs of your account to provide you with valuable feedback, quick optimizations that you can perform right away, optimizations for budgets, ad suggestions, etc.

Choose from the various pre-configured prompts or ask your own questions to get started analyzing and optimizing with your personal PPC Assistant.

Optmyzr Sidekick offers analyses based on the date range that is currently set in your Account Dashboard view. Also, hovering over the 'i' sign present on the right of the text input box will display the date range being considered by Sidekick.

Additionally, Sidekick will give importance to specific metrics in its responses depending upon the view that you have selected for your Account Dashboard.

If we detect that your browser is using a language different from English, you will have the option to view and select your preferred language from a dropdown menu located on the top right side of the tool.

Note: Optmyzr Sidekick AI might occasionally alter the names of specific metrics or even Optmyzr tools and terminology. For feedback or requests of any kind, please contact support.

PPC Audit Score

The PPC Account Score widget is a quick and easy way to view an overall average performance grade to see how everything is doing. It assigns a relevant grade to each component of your account based on relative factors.

The widget will also show you the account's score for the previous period. You can hover over 'previous score' to get more details on the date range being considered.

To view the full audit report, click on the ‘View Report’ button placed at the bottom left of the widget. You can also click 'View All Audits' in the top right corner to create your own custom audit template through the PPC Account Audit tool.

By clicking on the gear icon next to the widget's name, you'll be able to customize the widget to help you make sure you're keeping track of all important aspects of the account. It will allow you to modify the following:

  • Change the template in use: select one of your custom audit templates, available in the PPC Account Audit, for the widget to use instead of the default audit.

  • Configuring it for multiple accounts: specify if you'd like to use the custom audit template for a particular account or across all Amazon accounts.

Optmyzr Express

Find your to-do list for each account under Optmyzr Express. This tool allows you to breeze through multiple optimization tasks in minutes. The number mentioned after the task name indicates the number of suggestions available.

Clicking on the arrow will open the particular task on top of the Account Dashboard screen. If you wish to review tasks across accounts, you can open the tool here.

Read more about the tool here.

Top Elements Analysis

Quickly locate the top-performing campaigns, ad groups, keywords, product/audience targets, and advertised products.

  1. Identify expensive entities to reduce unwanted spend.

  2. Identify the entities bringing in the maximum conversions.

  3. Identify your top-performing products at the account level.

Performance Change

This widget gives you an easy-to-understand overview of how your top keywords, ad groups, campaigns, audience/product targets, search terms, product groups, or ASINs, have changed compared to a previous period in regards to a specific KPI.

The dropdowns present on the top right of the widget let you select the desired domain for comparison as well as the performance metric (KPI).

Click on 'View Comparison Table' to get a much more detailed view of the comparisons.

PPC Investigator

This widget helps you find exactly what caused a metric to increase or decrease. Answering questions such as why ACoS dropped the previous month can give you great insights into account improvement.

Clicking on 'View Full Chart' will take you to the full version of this tool. You can read more about it here.

Campaign Placements

Check out where your ads are serving actively. Analyze the performance of different placements to figure out which one is driving greater traffic, clicks, or sales.

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