The Account Dashboard for Amazon provides quick takeaways at the account, campaign, and ad group level. This helps out for easy identification of optimization opportunities. You can also view the overall account, campaign, ad group level performance, and do a top element analysis.
How should you use it?
Select a View
Switch between the different views (top right) to analyze performance. The one-click switch between these modes lets you compare the performance of the right metrics.
You can always view other metrics and compare its historical performance over the selected date range using the graph. You can quickly find out if the account started to perform better or worse.
Top Elements Analysis
Quickly locate the top-performing campaigns, ad groups, and keywords.
- Identify the most costly components to reduce unwanted spend.
- Identify the areas bringing in the maximum conversions.
- While analyzing Top Keywords, access the ads and search terms linked to it.