Optmyzr Checklist - Budget Management
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Spend Projection
You can use the Spend Projection tool to analyze spend data, historical seasonality, and recent performance to predict how much the Google Ads or Microsoft Ads account is likely to spend by the end of the selected time period.
See how much you’re spending throughout the month, proactively identify potential overspending or underspending, and ensure that you stay within your desired budget limits. (User Guide)
Optimization for Budgets
Use the Optimize Budgets - Single Account tool to optimize budgets for Google Ads and Microsoft Ads. You can fine-tune daily budgets and find reallocation suggestions to maximize clicks, conversions, or conversion value. (User Guide)
Use the Optimize Budgets - Multi Account Portfolio to consolidate and manage budgets across platforms (Google Ads, Microsoft Ads, Facebook Ads, and Yahoo Japan), efficiently allocate funds, and pause or enable campaigns as needed. (User Guide)
Enhanced Scripts
With the Flexible Budgets script, you can easily check if an item (keyword, ad, ad group, campaign, or account) is exceeding the budget you set up for it. It pauses the entity and notifies you over email when the budget is hit. It also reenables the entity at the beginning of the next budget period. (User Guide)
With the Reach Target Monthly Spend script, you can automatically adjust budgets to meet a target spend. This script can modify campaign-level budgets and shared budgets, and by using multiple settings, it can manage all budgets for the entire account. (User Guide)
Rule Engine Budget Scope
With the Rule Engine Budget scope, you can monitor and tailor your Google Ads using customized rules. You can:
Modify daily budgets
Adjust daily budgets based on performance metrics or external factors like the day of the week. Set rules to optimize budgets for high-ROI campaigns, underutilized budgets, or adjust allocations for weekends and holidays.
Analyze budget pacing
Optimize your campaign performance by defining a target monthly budget and track how your budgets are progressing towards it. Monitor whether you’re over or under spending, and get alerts to adjust your daily budgets.
Get a report on performance data of your budgets
See how your campaigns are performing against your budget and adjust them accordingly. You can get reports for both, campaign and shared budgets. (User Guide)
Budget Alerts
The Budget Monitor Alerts in Optmyzr can help you efficiently track and manage your monthly budgets. You can either monitor your entire budget or select specific campaign or shared budgets to include in the monitor. Following are the different types of action you can take:
Track Spending: Monitor aggregate spend against a target budget and be notified when spend reaches a specific threshold.
Pacing Notifications: Receive alerts when your spend is overpacing or underpacing.
Automatic Campaign Actions: Pause campaigns automatically when spend approaches the target budget and re-enable them at the start of a new budget cycle. (User Guide)
Additional Resources
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