The Alert Settings allow you to create and edit KPI alerts for single accounts and budget alerts at both, the single and portfolio (multi-account) levels.

Setting your alerts is available for All platforms — Google Ads, Microsoft Ads, Amazon Ads, Meta Ads, Yahoo Japan Ads, and LinkedIn Ads.

You can access this page from the Settings option (icon) present in the Triggered Alerts Side Tray or find it directly from the left-side menu, under ‘Monitor’.

On the page, you will see the option to:

Read more about where to view your created alerts once they get triggered.

Optmyzr Alerts let you:

Use the “Create new KPI Alert” option to track the performance of important metrics and get notified when a significant deviation is detected in contrast to the target.

When creating these alerts, you will need to select an account first. You'll be able to select accounts across different platforms (Google Ads, Microsoft Ads, Amazon Ads, and Meta Ads).

After selecting the account, you'll need to specify the level you'd like to create the alert. Single Account Alerts can be created at different levels, such as account, campaign(s), bid strategy, campaign type, product, or merchant feed. Metrics and scopes may vary depending on the platform and level at which the alert is being created.

Once you've selected the level, you can proceed with the metric selection. After this, you'll see options to set your target.

You can choose to be alerted:

You can also choose to be alerted if a metric trends in the wrong direction, even within the target range.

Under the Advanced Settings section, you can choose to ignore data from recent days.

When setting up a metric alert at any level, you can define an offset of days for ignoring data. This offset pushes back the data by the specified number of days, which can be beneficial for accommodating conversion delays. Typically, we suggest setting an offset between 1 to 14 days to account for such delays.

The Account Owner and team members who have starred the Account will receive notifications over email and Slack if the integration is set up.

You can also manually select additional team members to notify.

If you're interested in setting up the same Single Account Alert across multiple accounts, you can do so in bulk by selecting the desired accounts in the account selector menu.

This will create the same alert across all selected accounts. As these are Single Account Alerts, the system will look at performance data for each account individually, and it won't aggregate data across the accounts.

Similarly, if you create an alert for multiple campaigns (selecting 'Campaign' as the level), you will be alerted individually for each selected campaign when the conditions are met.

This implies that regardless of the level at which you create your alerts—be it 'Campaign', 'Bid Strategy', or 'Label'—you will receive alerts for each selected constituent. In cases where labels and bid strategies include a set of campaigns, we calculate the average of campaigns' KPIs within that particular label or bid strategy.

Use the Portfolio option under the “Create new KPI Alert” option to track the performance of important metrics for an entire Portfolio, and get notified when a significant deviation is detected from the target.

When creating these alerts, you will need to select a Portfolio first.

Once you've selected a Portfolio, you can proceed with the metric selection and naming the KPI Alert.

The Enhanced Column Picker lets you add all the metrics, including all Social and custom conversion metrics. Click on the "KPI to monitor" and the metrics will be available.

After this, you'll see options to set your target.

You can choose to be alerted:

You can also choose to be alerted if a metric trends in the wrong direction, even within the target range.

Under the Advanced Settings section, you can choose to ignore data from recent days.

When setting up a metric alert at any level, you can define an offset of days for ignoring data. This offset pushes back the data by the specified number of days, which can be beneficial for accommodating conversion delays. Typically, we suggest setting an offset between 1 to 14 days to account for such delays.

The Portfolio Owner and team members who have starred the Portfolio will receive notifications via email and Slack if the integration is set up.

You can also manually select additional team members to notify.

To create a budget alert for a single account, choose the 'Monitor & Control Budgets - Single Account' option. Using the single account budget alerts, you can:

Select your desired account and the budgets you would like to track. The 'Budget Monitor Name' text field allows you to set a name for the alert which will be visible to you all across Optmzyr.

However, it requires manual selection of specific budgets and will not automatically include future budgets. This means you'll need to edit the alert if you create new budgets in the future.

The Multi-Account Budget Alert option when creating a new alert is a feature that works in sync with our Optimize Budgets - Multi Account Portfolio tool.

When selecting this option, you will first need to create a new PPC Portfolio or select an existing one from the dropdown menu.

When creating a new PPC Portfolio, you'll need to select the accounts that belong to the Portfolio. You'll be able to select multiple accounts across the different supported platforms (Google Ads, Microsoft Ads, Facebook Ads, and Yahoo Japan Ads).

After that, you'll need to enter the timezone, currency, and name of the Portfolio. You can also select the team member who's in charge of managing the Portfolio, so they can receive all related alerts.

A new portfolio created here will be saved once you click 'Next'. You can manage portfolios from the All Accounts Dashboard.

You can choose a budget tracking period and manage budgets using the Custom Budget Period feature:

Note: Once any budget alert has been created, you cannot edit the budget period. To change it, you need to delete the alert and create a new one.

Once you set a monthly target budget and select a budget cycle, you can:

1. Choose to be notified when spend is overpacing or underpacing.

2. Choose to get notified when your spend reaches 50%, 75%, 90%, and 100% of the target budget.

3. Automatically adjust budgets to reach the target. You can read more about this here.

Note: The target budget amount is set to decimal amounts, as this behavior was replicated from the Reach Target Monthly Spend Script.

4. You can choose to automatically pause the campaign/budget and get notified when the aggregate spend of the selected budgets equates to the target budget. Note that the pausing action has a threshold window of 98% to 104%. This means that if the aggregate spend falls within this range, the system will automatically pause the campaign.

You can also have the system re-enable these paused campaigns at the start (1st) of the next month.

The Account/Portfolio Owner and team members who have starred the Account will receive notifications over email and Slack if the integration is set up.

You can also manually select additional team members to notify.

Instead of manually tweaking budgets when you're overpacing or underpacing, the Budget Automation feature does it automatically, every day, using your chosen pacing and allocation preferences.

It runs once daily at 3 AM in your time zone, and sends you an email each time it is executed.

It gives you the option to redistribute your budget across 4 strategies:

You also have different reallocation options:

Note: The automation logs all budget changes on the Optimization History page.

You'll be able to filter alerts based on:

You can modify the settings of a particular alert by clicking the edit button in the action menu.

You can remove alerts through the delete button in the action menu. You can also select multiple alerts at once to delete them in bulk.

You will not be able to edit or delete the system default Anomaly Alerts. Read more about it here.

Problem: Staying within your allocated budget is difficult, especially if your campaigns tend to overspend. This impacts your overall performance.

Solution: You can set up a single-account budget alert to track your monthly budget pacing. Get alerts when your defined thresholds are breached. Additionally, with Optmyzr, you can automatically pause overspending campaigns when they reach their monthly budget.

Problem: Campaign performance is prone to sudden drops in key metrics like ROAS or conversions. Tracking this manually makes responding time-consuming and inefficient.

Solution: Create a KPI Alert at the campaign or account level to monitor critical metrics. You can choose to receive alerts when a KPI drops below a defined threshold or deviates by a certain percentage from the target.

Problem: It can be difficult to isolate alerts for a specific account, type, or severity.

Solution: You can access triggered alerts from the triggered alerts side tray and filter based on accounts and settings. You can also access alerts directly from the All Accounts Dashboard or Account Dashboard to view alerts filtered for that account. This lets you act on alerts more efficiently.