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What's new in Optmyzr? (August 2023)
What's new in Optmyzr? (August 2023)

Do check out this month's updates on industry vertical insights, AI support in Optmyzr, and invalid traffic monitoring, among others.

Anusha Harikumar avatar
Written by Anusha Harikumar
Updated over a week ago

Table of Contents

Compare your account performance with competitors across industry verticals

Introducing our flagship launch for this month: PPC Vertical Benchmarks. This tool empowers you to compare your account's performance across key metrics such as Average CPC, Conversion Rate, CPA, CTR, and ROAS, with other accounts within the same industry vertical or across different verticals.

This tool enables you to compare using aspects like keyword traffic and the account's performance rank percentile. By doing so, you can gain valuable insights into propelling your campaigns beyond your competitors'. For more details, check out our collection of resources.

To access this tool, consider upgrading to one of our higher plans (250K and above) if you haven’t already. Don't miss out on our limited-time Labor Day sale for even greater discounts!

Save wasted spend on faulty URLs, invalid traffic, and costly placements

Monitor the health of your URLs on the Account Dashboard

Keep track of the top 100 expensive URLs in your account using the Account Dashboard's new URL Health Monitor card. This feature provides a swift overview of URLs with errors or text like "Page not found" or "Out of stock." and includes the relevant campaign and ad group details to aid you in fixing them.

Utilize our robust tool, URL Checker, to establish personalized URL checks. This tool also lets you pause ads or keywords that lead to problematic landing pages. Once the pages are rectified, they'll be automatically re-enabled during the next run.

Monitor and block invalid traffic coming to your Google Ads accounts

We've introduced a new valuable insight to the Account Dashboard through our collaboration with Cheq, a prominent Go-to-Market Security platform. This feature, known as "Invalid Traffic Protection," is designed to monitor and prevent invalid traffic originating from sources like bots, and identify suspicious traffic too. (Learn more in this user guide).

Pick the domain you wish to monitor, thereby avoiding wasted ad spend on paid traffic that won’t convert. For immediate blocking of invalid traffic, consider upgrading to our paid service, starting at just US$39 per month per account.

Exclude costly placements to avoid showing ads in Kids' content

This newly introduced pre-built Rule Engine strategy is designed to assist you in excluding high-cost but non-converting placements targeted toward kids, such as YouTube cartoon channels, videos, games, and related apps. This strategy operates at the account level.

You have the flexibility to tailor the conditions according to your preferences. For instance, you can utilize the "External List Data" feature to include a list of placements you definitely want to retain. These exclusions also apply to performance max and smart campaigns.

Exclude poor-performing placements from Microsoft Ad campaigns

To address concerns about costly placements across various ad platforms, we've expanded this feature's support to Microsoft Ads as well. Under the "Campaign Placement" scope in the Rule Engine for Microsoft Ads, you can form customized rules similar to those you would create for Google Ads to exclude sites where you don’t want to show ads.

You can get started with the pre-built strategy, “Block your Ads from showing on Specific Websites”, which suggests placements that have accrued cost but no conversions during the last 30 days.

Reporting updates

AI-generated summary of the account’s performance change between two time periods in your reports

We've updated the recently launched "PPC Narrator" reporting widget to now offer an AI-generated text explanation of your account's performance change between two time periods. This is accompanied by contextual information on how these changes could impact your business.

You can seamlessly couple this feature with other insights concerning performance changes in your report. This approach ensures a comprehensive presentation of the data.

New reporting widgets to visualize GA4 insights more clearly

Showcase valuable GA4 insights with more clarity by incorporating the following new widgets into your report templates:

  • GA4 Key Performance Indicators: Choose key metrics from your GA4 property and utilize the performance change feature to observe their fluctuations from the prior period. This aids in swiftly recognizing areas of both achievement and improvement.

  • GA4 Dimension Trend: Present trends in the values of a specific dimension across time. For instance, you can visualize how your new users from various locations have trended over time. Achieve this by selecting the GA4 metric as "New users" and the segment as "Country".

Get hourly reports on account performance over Slack

Get performance reports for your key campaigns, ad groups, and keywords via Slack using the "Report Hourly Stats" enhanced script!

Easily include the email addresses of the relevant Slack channels for notification and keep track of your account's hourly performance trends using this feature.

Manage RSAs and PMax Final URL Expansions

Use Optmyzr’s AI suggestions while creating RSAs through more tools

We've introduced Optmyzr AI support for suggesting assets based on web scraping while creating new ads through more tools like PPC Policy and Audits, Optmyzr Express (which covers optimizations like "Add Missing Ads" and "Fix RSAs with Issues"), and during the creation of SKAGs using the Quality Score Tracker.

Check out the suggestions in these tools and let us know your feedback on our AI support!

Pause low-performing RSAs using Optmyzr Express

We've introduced a fresh Optmyzr Express suggestion named "Pause Low-Performing RSAs." This feature examines the performance of Responsive Search Ads (RSAs) within an ad group. If an RSA is underperforming compared to another, the tool will recommend pausing the lower-performing one.

Consistently assessing RSA performance and pausing those that don't perform well after a certain period is crucial. This practice ensures that the best RSA receives more traffic, particularly in ad groups with multiple RSAs, and our tool facilitates this process for you.

Take action on the “PMax Campaigns with Final URL Expansion turned Off” audit

We've enhanced the widely used PMax audit named "Campaigns with Final URL Expansion turned Off" in the PPC Policy and Audits tool. Now, you have the ability to modify the final URL expansion status directly by clicking on the displayed status (Off/On) within the audit.

You can also access this setting when opening any campaign-level side tray from the Dashboards and Rule Engine's "Suggestions" pages.

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