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What's new in Optmyzr? (October 2023)
What's new in Optmyzr? (October 2023)

Read on to learn more about managing Amazon audience targeting, new features in Rule Engine, and so on.

Anusha Harikumar avatar
Written by Anusha Harikumar
Updated over a week ago

Table of Contents

Manage Audience Targeting for Amazon Sponsored Display Campaigns

Manage and monitor your Sponsored Display ads' audiences with ease using Optmyzr's various tools, including the Rule Engine, Account Dashboard, and Reports.

This unique targeting approach harnesses Amazon signals and user behavior insights to help your ads reach the right users. For instance, employ the Rule Engine to identify underperforming or top-performing audiences, and adjust their bids and statuses accordingly. Additionally, you can utilize Account Dashboard widgets like "Top Elements" to identify high-traffic audience segments and those delivering an excellent return on ad spend (ROAS).

Learn more about optimizing audience targeting for Sponsored Display Ads with Optmyzr's tools in our blog.

This feature is applicable to Amazon accounts.

New Optmyzr Express suggestions for Microsoft Ad accounts

Take control of Microsoft Ads Auto-Apply Recommendations with Optmyzr Express

Optmyzr Express introduces "Opt-Out of Auto-Apply Recommendations", providing a list of enabled recommendations for your linked Microsoft Ads account. You can disable and review any recommendation, to prevent automatic changes made to your account. Note that disabling recommendations doesn't stop Microsoft from generating them; it just puts you in charge of the changes. Read more in this blog.

Recover Lost Impression Share in Microsoft Ad Campaigns with Optmyzr Express

Leverage Optmyzr Express's new feature, "Fix Impression Share Lost due to Budget", to regain lost impression share in your Microsoft Ad campaigns. This recommendation provides actionable insights on increasing your daily budget for budget-constrained campaigns, effectively boosting traffic and recapturing lost impression share.

Check out this blog for more details!

Pause low-performing Microsoft Ads using Optmyzr Express

  1. Pause Low-Performing RSAs: This identifies low-performing RSAs and suggests pausing them through the tool.

  2. Pause Low-Performing Ads: This flags underperforming Expanded Text Ads and Dynamic Search Ads recommends pausing them.

This activity ensures that only the best ad copies remain active and helps improve the overall CTR. To customize the settings further and test more ads, you can seamlessly transition to the source tool, AB Testing for Ads.

Rule Engine updates

Automate Global Rule Engine strategies across multiple accounts

With our latest Rule Engine update, you now have the ability to automate your favorite Global strategies across multiple accounts in one go.

In case you'd like a strategy to run across multiple accounts, you can convert it to a "Global" one and select the "Bulk Edit" option. This feature streamlines the process of creating an automation schedule for multiple accounts all on a single page.

Please note that the bulk automation creation does not support exporting results to a spreadsheet. This limitation is in place because the same spreadsheet can’t be used to consolidate automation results from all the strategies.

Update to the "External List Data" feature in Rule Engine

We've upgraded the widely used "External List Data" feature in the Rule Engine. Now, you can employ it on the right-hand side of your strategy's conditions with the operators "contains" and "does not contain," both with and without "ignore case".

This operator simplifies the current process of whitelisting or blacklisting search terms, placements, and more. Plus, you can update the spreadsheet once and apply it to multiple strategies, eliminating the need to alter text within each strategy's conditions whenever changes are needed.

Account Dashboard updates

More metrics added to the Account Dashboard

We've expanded our Account Dashboard with two new metrics, available for both Google and Microsoft Ads.

Introducing "Search Lost IS (Ad Rank)" and "Search Lost IS (Budget)" on the “Performance Metrics” and the “Metric Comparison” widgets. Keep track of your ad performance and make informed decisions like never before!

Updates made to the PPC Audit Score widget on the Account Dashboard

Based on customer feedback, we've updated the PPC Audit Score widget on the Account Dashboard. We've introduced two new sections: Performance Max and Responsive Search Ads in the default Audit Scorecard, offering a quick performance overview of them right on your dashboard.

With the PMax audits, you can easily identify asset groups lacking adequate headlines or audience signals. Similarly, the RSA audits help you spot RSAs with duplicate headlines or very short descriptions, among other issues.

Remember, you can always customize the default audit appearing on your dashboards as per your preference.

Historical “Change History” data available in PPC Investigator

We're excited to announce a significant improvement to our popular "Change History" feature in the PPC Investigator. Now, you can access change history data for a longer time frame, well beyond the current "Last 30 days." You'll find the date range displayed at the top of the modal. We’re storing “Change History” data to give you this capability, and plan to further expand the supported date ranges in the future.

Additionally, you can now explore "Change History" data for various related entities, such as keywords and product groups, while examining it for campaigns or ad groups. This enhancement provides deeper, more granular insights into your campaigns.

Improvement to the emails sent about triggered alerts

We've revamped our daily alert email design, now featuring a graph that provides a clear visual representation of your current KPI performance compared to the target.

This update comes in response to user feedback, where many requested improvements to the email for enhanced readability and valuable graphical insights.

In case you haven’t received emails for triggered alerts, please visit the 'Preferences' page. You can check there to see if you are still subscribed to the Account Performance Updates.

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