Updates for Microsoft Ad accounts

Analyze and present data to clients

Manage keywords and negative keywords

Be in the loop of Optmyzr's monitoring and optimization

Optmyzr now grants a $500 advertising coupon for new Microsoft ad accounts created through Optmyzr, requiring a minimum spend of $1000 (or equivalent in other currency) within the initial 30 days.

Plus, any new Microsoft Ad accounts linked to Optmyzr until December 31, 2023, won’t count toward subscription limits for the next 12 months!

Analyze and optimize PMax campaigns within Microsoft accounts by utilizing the Optimize Budgets - Single Account and Multi-Account Portfolio, and the Spend Projection tools.

We're soon launching system-recommended budget reallocation suggestions for PMax too. These suggestions will streamline your budget management by aligning with your campaign goals. Stay tuned for these valuable enhancements!

Seamlessly brand and share the Account Dashboard with clients using the new "White Label Settings" for your Shareable Dashboards. This feature allows you to customize the URL of the shared dashboard with a unique subdomain like myagencyname-dashboard.com.

This feature is available for Pro, Pro+, and Enterprise customers. If you'd like to upgrade to take advantage of this and all the additional features that these plans unlock, get in touch with our support team!

Want to quickly know what's happening in your account? Introducing the Optmyzr Sidekick's most requested feature of the quarter - custom prompts! Elevate your PPC AI experience by getting instant insights into your account data.

Our Sidekick is constantly learning. If it slips up, feel free to correct it. We value your feedback to make this experience even better!

You can now utilize Optmyzr's keyword tools to add account-level negatives, expanding beyond ad group and campaign levels.

This feature is particularly valuable for optimizing PMax campaigns. When you compile your list of negative keywords at the account level, it seamlessly applies across Search, Performance Max, App, Shopping, Smart Shopping, Smart, and Local campaigns.

This enhancement is available within Keyword Lasso, Negative Keyword Finder, and Search Terms N-grams, empowering you to efficiently save ad spend across various campaign types. In addition, Keyword Lasso now supports adding negatives to shared negative lists too.

Note: This feature applies to Google Ads.

Access the full list of keywords on automated bidding that generate conversions but lose impression share using Conversion Grabber's new shortcut. This helps you uncover detailed insights including campaign, ad group, match type, and additional metrics for analysis.

Leverage this data to optimize these keywords for regaining lost impression share by using Rule Engine strategies that automatically change Target ROAS or Target CPA at an ad group level.

You can now find Optmyzr's Anomaly Alerts showcased in a dedicated section atop your existing configured alerts. They monitor steep changes in impressions, clicks, and cost, across all your accounts (except for Amazon). These alerts act as a proactive system-generated check, even if you haven't configured custom alerts for these KPIs.

The system triggers these alerts when significant changes occur in these metrics, allowing you to address potential issues before they escalate. Learn more about these Anomaly Alerts and how they benefit your account management in our blog.

Based on customer feedback, we’ve introduced the option for you to see the date range utilized by Optmyzr Express for generating suggestions. This aids you in making more informed decisions while optimizing your accounts through this tool.