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Responsive Search Ads (RSAs)
Create Responsive Search Ads - Supported for Google and Microsoft Ads
The Create Responsive Search Ads tool reviews all the ad groups present in your account and flags ad groups lacking RSAs. Plus, by providing suggestions for headlines, descriptions, and URLs, it helps you quickly create winning RSAs across all these ad groups that don't have an RSA yet.
Check out this user guide for more details.
Add Missing RSAs (Optmyzr Express) - Supported for Google and Microsoft Ads
Optmyzr Express identifies ad groups without active RSAs across all the Google and Microsoft Ad accounts linked with Optmyzr and provides actionable suggestions to help you create RSAs in them.
You can choose to utilize suggestions from either existing Expanded Text Ads (ETAs) in these ad groups or Optmyzr’s AI suggestions to create compelling RSAs with just one click.
More information about this feature is available in our blog.
A/B Testing for Ads - Supported for Google and Microsoft Ads
A/B Testing for Ads helps you compare ads with statistically significant data in the same ad group and suggests pausing the underperforming ones to ensure that the best ads remain running. The good news is that, once you pause an ad, you can create a new one in the same ad group through this tool based on suggestions from existing ETAs or Optmyzr’s AI.
Check out this user guide for more details.
Optimization Side Tray - Supported for Google Ads only
The Optimization Side Tray helps you review, edit, and optimize different aspects of your account down to the keyword level. You can access it through the following Optmyzr tools:
The Side Tray also gives you the option to review the ads present in your ad group and add new RSAs with the help of AI suggestions.
Ad-Text Optimization (RSA) - Supported for Google and Microsoft Ads
This tool is not just about analyzing how well your ad headlines and descriptions perform. It will help you create RSAs too, by modifying ad text from existing ones in your account, without having to start from scratch. You can do this in two ways:
Find And Replace: Find and replace specific text in your ads and create new ads with this updated ad text.
Bulk CSV Upload: Download your ad text from the tool, make desired changes to it, and choose the action in the sheet to be “create”. Upload this sheet and on previewing and applying changes through this tool, new ads will be created with the updated ad text.
Use this link to access the tool.
Responsive Search Ads, Dynamic Search Ads, and Display Ads - Campaign Automator (Supported for Google Ads only)
The Campaign Automator is a standalone tool that helps you bulk-create and manage campaigns based on a feed. It automatically updates campaigns based on data changes, like pausing or enabling ads when inventory changes. Check out this collection of resources for more details about this tool.
Bonus - If you are a paid Optmyzr Core customer, you can use Campaign Automator for free for one account. Write to support@optmyzr.com if you’d like a demo of this tool.
Shopping and Performance Max Retail
Shopping Campaign Management - Supported for Google Ads only
The Shopping Campaign Management tool helps you create new Shopping and PMax Retail campaigns (both with and without assets) in just a few simple steps.
It also helps you ensure that your campaigns are automatically in sync with the Merchant Center and even restructure them for better performance.
Refer to this user guide for more information.
Shopping Campaign Builder - Supported for Microsoft Ads only
The Shopping Campaign Builder lets you create Shopping campaigns with multiple levels of product partitions through a single click. You can effortlessly create multiple ad groups with thousands of product groups in your account's active campaigns. This saves you a ton of time and gives you more control over your campaigns by helping you instantly create highly granular campaigns.
Check out this user guide for more information.
