You want the system to analyze your campaigns and suggest where to move budget for better performance. You can let Optmyzr pick the best strategy automatically (Smart Strategy), or you can choose to optimize for a specific metric: ROAS, Conversions, Conversion Value, Clicks, or CPA.

You want to make manual budget changes across many campaigns at once without going into each one individually.

You want to understand what will happen before you apply a change. The Budget Simulator shows a projected spend curve and KPI impact for each budget so you can test different amounts before committing.

You're working toward a specific spend target for the period and want suggestions to account for that (Hit a Target Budget option). If the target can't be reached due to campaign constraints, the tool tells you why.

You want guardrails on how much any budget is allowed to shift, set at the per-budget, overall account, platform, or channel level.

You manage a portfolio and want to see how proposed changes affect spend across platforms in one view (Summary and Media Mix Charts tab).

You want to ask Sidekick questions like "which budgets are underpacing?" or "what's the projected spend if I increase Search by 15%?" and have it answer or take action in the tool directly.

You want to track whether a single account is pacing correctly against a target budget and get notified when it's running too fast or too slow.

You want alerts when spending crosses specific thresholds: 50%, 75%, 90%, or 100% of the target budget.

You want campaigns to pause automatically when aggregate spend hits the target, and re-enable at the start of the next budget cycle.

You want the system to automatically adjust daily budgets throughout the cycle to keep the account tracking toward its target — spreading spend evenly, weighting by day of the week, or front-loading it. Available on Premium and Enterprise plans.

You manage campaigns across multiple accounts or platforms and want to group them under one shared budget target, rather than tracking each account separately.

You want pacing alerts at the group level, based on the combined spend of all campaigns in the group.

You want campaigns across the group to pause automatically when aggregate spend hits the target, and re-enable at the start of the next cycle.

You want automated daily budget adjustments at the portfolio level. Reallocation options include proportional to current budget, even split, performance-based, and proportional to spend. Available on Premium and Enterprise plans.

You want a quick read on budget health across your account or portfolio: pacing status, spend trends, and which budgets need attention.

You want to rank budgets by a metric of your choice to quickly spot which ones are over- or underperforming (Top Budgets widget).

You want to compare actual spend against your target across budget periods in a single view (Spend vs. Target widget).

You want a jumping-off point to take action — clicking a budget in the dashboard takes you straight to the Reallocate and Optimize Budgets tool for that budget.

You want to know how much an account, campaign, or shared budget is on track to spend by the end of the month (or any date range), based on current pacing.

You're planning a monthly, quarterly, or annual budget and want a data-backed estimate.

You want to identify peak spending days so you can account for them in your planning.

You run Meta Ads and want AI-driven forecasting that factors in historical seasonality alongside real-time performance, not just a straight-line projection.

You manage LinkedIn Ads and want spend projections for those accounts alongside your other platforms.

You need custom if/then logic for budget changes that goes beyond what Budget Monitors support. For example: "if campaign A's monthly pacing exceeds 140%, reduce the budget by 10%."

You want to monitor budget pacing at a granular level — filtered by campaign label, bid strategy type, or campaign group — and trigger an alert or action when a threshold is crossed.

You want to push budget changes from a Google Sheet via Rule Engine's spreadsheet integration, or apply a different budget on specific days of the week or month.

You plan budgets weeks or months in advance and want to set future target budgets now so Optmyzr is already tracking against the right number when the time comes.

You manage many accounts and updating target budgets one by one each month is taking too long.

You want to sync target budget updates from a Google Sheet automatically. The sheet syncs once daily, so any changes you make in the sheet are picked up without a manual re-upload.

You need an audit trail of all target budget changes, with timestamps, upload type, and status for each update.

You need hard spend caps enforced at multiple levels at the same time: account, campaign, ad group, keyword, and ad.

You need to monitor spend across more than one time window simultaneously — for example, a campaign's daily spend limit and its monthly spend limit both active at once.

You want campaigns to pause the moment a spending limit is hit and resume automatically at the start of the next period.

You manage a large portfolio and want to control spending limits from a single Google Sheet.

You want script-based budget pacing with custom options that the native Budget Monitor automation doesn't cover — for example, front-loading or back-loading spend heavily, or applying very specific day-of-week weighting.

You prefer managing pacing logic via a script rather than through Optmyzr's native monitor automation.

Your account is on Google Ads, where this script has the deepest feature coverage.

Reallocate and Optimize Budgets — User Guide

Setting Up Budget Monitors

Differences in Budget Analysis Tools

Managing Bulk Budgets with a Spreadsheet using scripts

How to Automatically Change Daily Budgets on Specific Dates