Optimize Budgets with the New Budget Control Center
We’re excited to introduce the Budget Control Center, featuring the new Optimize Budgets tool designed to enhance your budget management across individual accounts and portfolios.
New Optimize Budgets Tool
The revamped Optimize Budgets tool introduces several enhancements:
Smart Optimization Suggestions: Get instant, data-driven recommendations for reallocating budgets based on campaign performance, helping you identify the best opportunities for maximum impact.
Flexible Budget Strategies: Choose between a Smart Strategy that automatically suggests optimal reallocations or the option to optimize for specific metrics like ROAS, Conversions, or Clicks.
Control with New Constraints Settings: Define specific limits on how much budgets can be adjusted at various levels (account, portfolio, and individual budgets) to maintain better control over your spend.
Media Mix Charts: Visualize the expected impact of budget changes across different platforms and channels, enabling informed decision-making.
The tool helps ensure that budgets go toward campaigns with the strongest potential for improved performance, leading to more effective budget management overall. (User Guide)
Sidekick 5.0: Your Personalized AI Assistant is Now Smarter and More Efficient
The latest version of Sidekick comes with significant enhancements that improve your user experience:
Presence Across Tools: Sidekick is now available across all account-specific tools, not just the Account Dashboard.
Unified Chat History: Keep track of your interactions across different tools for a seamless experience.
Contextual Awareness: Sidekick is now aware of the current page and tool you are using, providing relevant assistance when you need it.
These updates make it easier for you to navigate through tools and receive timely support, enhancing your overall productivity. (User Guide)
Enhanced Location Targeting in Shopping Campaign Management
With our latest update in the Shopping Campaign Management tool, you can now target your audience with greater precision. Previously limited to country-level targeting, you can now:
Directly Target Specific Areas: Choose regions, cities, or even pin codes.
Refine Your Audience: Include or exclude specific geotargets based on your campaign needs.
Choose Your Targeting Method: Opt for ‘Presence’ or ‘Interest’ targeting to align your campaign goals with user behavior.
This enhanced location targeting allows for a more tailored approach to your advertising, ensuring that your ads reach the right audience in the right place. (User Guide)
Stay Up-to-Date with Real-Time Budget Optimization Suggestions
Optmyzr Express has been upgraded to ensure that your budget suggestions are based on the most current data. You can now see when the budget was last evaluated and refresh suggestions to reflect the latest values. (User Guide)