The Account Structure Audit builder is a quick and easy way to audit your accounts, specifying the parameters to be considered, and receiving an overall average performance grade to see how everything is doing. You can view the details, create and save custom audits, and download the results in an Excel, PDF, or .txt format.

The tool uses a percentage-based scoring system ranging from 0 to 100. Scores only reflect checks that are applicable to your account, and non-applicable checks (e.g. offline conversion imports on an account that doesn't use them, or placement exclusions on a Local Services account) are automatically excluded and will not pull your score down.

Here’s how the scores are defined:

Scores are calculated based on the conditions set for each audit type. For example, if auditing for ad groups with more than 'n' keywords, the scoring is as follows:

Score of 95 - 5% of the ad groups match the check
Score of 80 - 20% of the ad groups match the check
Score of 60 - 40% of the ad groups match the check

The tool allows you to identify improvement opportunities, maintain best practices, and monitor account quality through a clear, structured audit process.

With the Account Structure Audit tool, you can:

Step 1: Press Create Account Audit on the Audit Hub page.

You'll land on a setup page for your account structure audit. On this page, you will:

Note: The audit name is pre-filled, and the default starting template is Default Account Audit. You can change either manually if you want.

Step 2: After you name your audit and pick a template, you'll move to the Choose your checks step. The left panel lists each section of the audit (Account, Campaigns, Performance Max, Ad Groups, and so on), with a count showing how many checks are enabled in each.

Select a section to view its checks on the right, then use the toggles to turn individual checks on or off. To enable every check in a section at once, select Enable all. Use the search bar to quickly find a specific check by name.

Only enabled checks are included when the audit runs.

Step 3: (Optional): You can automate the audit to run on a schedule and email the results automatically, or leave it off and run the audit on-demand from the Audit Hub whenever needed.

Under Frequency, choose one:

Note: Each account can have up to 2 scheduled audits at a time. If you've reached that limit, automation options are disabled until you pause or delete an existing schedule under Automations.

For every section, you can make changes to the numeric variables to better suit what you need to be auditing. You can also choose to disable or enable any of the items and still show - or hide - the disabled ones from the list.

The list of sections and audits varies depending by platform (Google Ads, Amazon Ads, and Microsoft Ads): The audits can be expanded or collapsed as needed. 

On top of the results page, you'll see an AI-generated summary of the audit (currently only for Google Ads and Microsoft Ads), allowing you to get a brief overview of the state of your account and performance before you dive deep into the audit.

The summary will highlight top strengths and opportunities across the selected account. You get clickable recommendations to improve your account markers, linking you to the relevant pages.

Below the summary, you'll see an overall score out of 100, which is an average of the items below.

When you press over the result, you'll see a more detailed range of information displayed.

Each audit has its own individual score.

Note: Some of the audits in our Account Audits designer are not scored, as they’re meant to report on the different items in your account and not evaluate them based on specific parameters. You'll see these audits grayed out and with a "-" sign.

All the individual score cards have an "Ask AI about this widget" button, which opens Sidekick, our AI-powered PPC assistant. Click it to understand what issues each score card is pointing to and how you can fix them.

The score cards include a "What we found" section that also has an action button. You can take action on flagged items directly from within this view.

Note: This feature is currently available only for Google Ads accounts.

Every entity in the audit result is a clickable deep-link that opens the right editor side tray or Optmyzr tool with the correct context already loaded. This way you can save clicks and fix issues in your account without leaving the audit report.

You will be able to see AI-generated suggestions for full ad texts as well as ad components like headlines and descriptions. You can pick from a wide range of data-driven suggestions to add to your ad copy.

Some fixes you can make directly in the audit report include:

You can download a .txt summary, save the information as a PDF file, or download an Excel copy of the results.

When downloading as an Excel file, the downloaded report will come with the full list of audits and sections, with detailed results for each. 

When downloading as a PDF file, you can choose to keep the original colors of the audit by selecting the Background Graphics option.

Your saved audits can also be scheduled to be sent out on a weekly basis. This sends out an email with the link to the recently run audit. You'll find this option in the top right, next to Save and Run Now. When scheduling the audit, you'll be able to send the results to multiple team members.