PPC Account Audit - User Guide
Geetanjali Tyagi avatar
Written by Geetanjali Tyagi
Updated over a week ago

On this page:

Getting Started

Press on the "Create New Audit" button and give it a name to get started. You'll see a set of audits for Ad Groups, Ads, Campaigns, Search Campaigns, and Keywords. Each of these audits has its own set of sections, as seen below.

Audits and Sections

For every section, you can make changes to the numeric variables to better suit what you need to be auditing. Any number highlighted in blue is editable. You can also choose to disable or enable any of the items and still show - or hide - the disabled ones from the list.

The list of sections and audits varies depending by platform (Google Ads, Amazon Ads, and Microsoft Ads): The audits can be expanded or collapsed as needed. 

Once you set these parameters, press the Run button. 

Analyzing Results

On the results page, you'll see an overall grade, which is an average of the items below, and that can be C, B, A, or A+. 

Each audit has its own individual grade, and when you press over the result, you'll see a more detailed range of information displayed.

Note: Some of the audits in our PPC Policy & Audits designer are not graded, as they’re meant to report on the different items in your account and not evaluate them based on specific parameters. You'll see these audits grayed out and with a "-" sign.

Actionable Details Sidebar

Some audit results will show a link for more detail, as in the screenshot below for Extensions. This is available for campaigns (campaign settings, ad groups, extensions) & ad groups (ad group settings, keywords, ads).

When you press these links, you'll see a sidebar with more information and further details. These are actionable audits that can help create new ads. From the 'Add Ad' option in the Ads tab, you can create new Call Ads, Responsive Search ads, Responsive Display ads, and Expanded Dynamic Search Ads.

Note: This feature is currently available only for Google Ads accounts.

Downloading Results

You can download a .txt summary, save the information as a PDF file or download an Excel copy of the results.

When downloading as an Excel file, the downloaded report will come with the full list of audits and sections, with detailed results for each. 

When downloading as a PDF file, you can choose to keep the original colors of the audit by selecting the Background Graphics option. By unchecking the Headers and Footers option, you can also remove the Optmyzr link in the pdf.

Scheduling Results

Your saved audits can also be scheduled to be sent out on a weekly basis. This sends out an email with the link to the recently run audit. You'll find this option in the top right, next to Save and Run Now. When scheduling the audit, you'll be able to send the results to multiple team members.

Demo Videos

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