Automation in Optmyzr

This help article talks about the various tools that support automation in Optmyzr.

Rishabh Singh Jasrotia avatar
Written by Rishabh Singh Jasrotia
Updated over a week ago

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This article will give you an in-depth overview and instructions to set up all the automation you can utilize in Optmyzr.

You can find the details of past and scheduled automation in the Automation Schedules and Automation History pages under the 'Utility Tools' tab in your Optmyzr account.

Getting Started with Automation

Optmyzr offers the ability to set up unlimited automation for all of our current plans. You have the option to automate as many accounts as you wish for any set of tools and features.

If you are on a Legacy plan you might have access to fewer features and a lock icon might appear on the 'Automate' button for some of them.

To confirm if you have access to unlimited automation, you can go to Settings and Users -> Plan limits and usage.

Optmyzr provides a wide range of automated tools and features. You can automate custom strategies and tools to optimize your campaigns effortlessly. Schedule reports, alerts, and audits to stay informed about changes happening to important metrics, an account, or even a set of accounts.

Following is a list of all automation options that are available to you on Optmyzr.

Tools

All Accounts Dashboard

The All Accounts Dashboard allows you to schedule a report of all the ad accounts linked to your Optmyzr account. Regardless of the number of accounts connected to Optmyzr, this report provides essential information on KPIs and metrics, aiding you to effectively manage your accounts and achieve desired goals.

You can choose to email the report as a CSV to multiple people on your team by clicking on the download icon on the dashboard and selecting 'Schedule and Export CSV.'

Read more about it here.

PPC Account Audit

The PPC Account Audit provides a convenient solution for auditing your accounts by allowing you to define specific parameters and receive an overall detailed performance grade. It offers a user-friendly interface to view detailed information, create personalized audits, and download the results in Excel, PDF, or .txt formats.

Once your Audit is created and ready to go, you can schedule it to run automatically at regular intervals. This sends out an email with the link to the recently run audit. You'll find this option in the top right, next to Save and Run Now. When scheduling the audit, you'll be able to send the results to your team members, clients, etc.

Read more about setting up the audits here.

URL Checker

The URL Checker tool tool allows you to automate regular checks for broken URLs and landing pages with 404 errors, or any piece of text that indicates a product is out of stock.

You can get started by navigating to the tool and clicking on the '+ Add Setting' button. Go ahead and configure the settings according to your preference, and the last step will be to set up a schedule in order to run the tool automatically.

Set your preferred date and time and specify your notification preferences. By default, the tool will generate a new spreadsheet for every run but you have the option to specify a Spreadsheet URL if you want the tool to populate an existing sheet.

You can more about it in detail here.

Customer Match Lists

The Import Customer Lists tool allows you to create, update, and edit Google's customer match list using a spreadsheet. You can automate the tool to update your customer lists on a schedule.

Read more about the tool here.

Shopping Campaign Management

The Shopping Campaign Management tool can be automated to periodically update your Shopping Product Groups to make sure that your Shopping ads accurately reflect your product feed.

The 'Automatic Sync Schedule' column allows you to keep your Product groups up to date automatically with the Merchant/Product Feed.

Simply click the button under the 'Automatic Sync Schedule' column for your desired Campaign to access configuration settings. From there, you can set the frequency of automation and enable options such as adding or removing Product Groups.

Reports

The Report Scheduler allows you to automate the process of delivering up-to-date Google, Microsoft, Facebook, and Amazon Ads reports to multiple stakeholders and clients.

You can schedule a custom or a pre-made report template to receive periodic reports on specific emails.

To get started, navigate to the Preview mode of a report template and click on the 'Schedule Report' button under the 'Report Action' menu on the top right. A new window that pops up will require you to specify the date, frequency, format of the report and recipient details. Click on 'Save Schedule' and you are done!

You can read more about it here.

Rule Engine

Rule Engine is Optmyzr’s custom rule builder and uses if-then logic to let you build custom strategies. Choose a trigger event, then select an action for Optmyzr to take when that condition is met.

Rule Engine allows you to configure scheduled runs for your saved strategies, in turn helping you optimize and manage various aspects of your PPC account. Click on the button present on the 'Create and View Strategy' page under the 'Automation Status' column of the strategy you would like to automate.

Input the frequency, time, and emails in the menu that pops out to allow the strategy to run automatically during the specified date and time frame and receive notifications for the same.

You can read more about it here.

Automation Schedules

The automation schedules have 3-hour time slots where you can set the automation to run. As this process depends on factors like server availability, size of the feed, and the number of operations in the Google Ads queue, there can't be one specific time defined, and that's why we work on three-hour slots.

The system regularly checks for failed automations and if found, you will be notified right away.

You can read more about Automation Schedules here.

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