Mobile Apps Exclusion

This optimization allows you to exclude all the low-performing mobile app placements that are costing you money but not resulting in any conversion.

The tool will list out all your mobile app placements with exactly 0 conversions in the last 30 days and with cost greater than zero.

You can exclude both types of automatic placements; for IOS and Android apps at the ad-group level in bulk.

You can access the tool here and the detailed user guide here.

Display Placements Exclusion

With the Display Placements Exclusion optimization, you can find placements that are resulting in wasted spend and exclude them based on a business goal – Branding, Traffic, or Conversions. This tool also makes it possible to see sites that are part of search partners and exclude them.

You can access the tool here and the detailed user guide here.

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