Mobile Apps Exclusion
This optimization allows you to exclude all the low-performing mobile app placements that are costing you money but not resulting in any conversion.
The tool will list out all your mobile app placements with exactly 0 conversions in the last 30 days and with cost greater than zero.
You can exclude both types of automatic placements; for IOS and Android apps at the ad-group level in bulk.
Display Placements Exclusion
With the Display Placements Exclusion optimization, you can find placements that are resulting in wasted spend and exclude them based on a business goal – Branding, Traffic, or Conversions. This tool also makes it possible to see sites that are part of search partners and exclude them.