Table of contents:
Rule Engine Updates
Seamlessly copy keywords with another match type for Microsoft Ads in Rule Engine
Microsoft Ads now serves all broad match modifiers as broad match instead of phrase match, expanding the range of search queries they match with.
You can copy keywords with another match type with our latest Rule Engine action to create new keywords in different match types, allowing you to evaluate and optimize match type effectiveness.
Elevate your workflow with enhanced experience in Rule Engine
In addition to a cleaner interface and improved user experience, our latest Rule Engine update brings some exciting new features.
Here's what's included:
View suggestions in full screen for a more immersive experience.
Quick search and filter to find specific suggestions or text.
Sort suggestions in a click to identify high performers and big wins.
Streamlined Pagination to help customize your view by selecting the number of suggestions per page.
Track auto-applied changes by Google with a new pre-built strategy
Now, create simple rules to identify which tool applied changes to your account in the last 30 days and receive reports on these changes or opt for real-time alerts.
For instance, you can easily:
Track changes made by Google Ads Editor or use our new pre-built strategy to identify changes made by Google through auto-apply recommendations.
Set up rules to be alerted when budget modifications occur.
Optimize your Facebook Ad sets and Ads with two new scopes in Rule Engine
Maximize your Facebook Ads performance with pre-built strategies for ad sets and ads based on best practices.
Optimize Ad Sets:
Create custom conditions by adding attributes for your string inputs
Get more control with the new custom conditions by adding specific attributes in RHS for your string inputs.
For instance, now you can:
Create conditions to check if the ad group name is included in the search term.
Identify irrelevant keywords by checking if the ad group name doesn't contain the search term.
For shopping or PMax products, find out if the product title doesn't include the brand, allowing you to maintain campaign structure.
Enhanced Usability and New Widgets
Stay on top of all important changes with the Change History widget
We’ve also introduced the 'Change History' widget on your account dashboard to help you stay on top of all important changes.
Here’s what you get:
See the total number of changes made to your account over the last 30 days.
Know the top three types of changes.
See details in a side tray with a line chart comparing the number of changes made to each entity and a specific performance metric on that day. This helps you draw meaningful connections between changes and performance.
Click any change to see comprehensive details, including, who made them, and when.
Know your PMax asset groups’ Ad Strength at a glance
We've added a new card to the "Quick Insights" widget on your Account Dashboard that helps you easily keep tabs on the Ad Strength of all your active PMax asset groups.
Quickly check the Ad Strength of all your PMax asset groups in one place.
Download a CSV list including active asset groups, corresponding campaigns, and ad strengths.
We hope you enjoy this month’s improvements to Optmyzr. We’re already hard at work on our next set of enhancements, and we’d love to hear your thoughts on how we can help make you a more effective PPC marketer.
Easily create new Microsoft Ad accounts with a new widget
Our latest widget identifies Google Ads without existing Microsoft ad accounts and helps you create one directly from within the platform.
Here’s how it works:
If the Google Ads account you've selected is advertising a domain that doesn't have a Microsoft Ad account linked to Optmyzr, you'll see a widget on the right-hand side of the Account Dashboard.
From there, you can initiate the account creation process.
Please note: We also offer an advertising credit of $250 to all new Microsoft Ads advertisers who set up an account using the widget and spend $500 in the first 30 days.
New ALL Account Dashboard UI for enhanced account management
The enhanced ALL Account Dashboard UI is now the default experience for all users. You can easily customize your view by dragging and dropping columns and save them as part of your preferred view. Also, get new columns for insights, including alerts, tasks, audit scores for Google, and suggestions available for express types.
Other improvements include:
Improved alert trend chart and a shortcut to create alerts directly from the side tray.
Edit account details and add custom conversion/SA360 columns.
Download CSV files for all pages and also enjoy a full-screen mode.
Analysis and Insights
Get a competitive edge with the enhanced top competitor widget
We've updated the top competitor widget on the Account Dashboard to give you more valuable insights about your competitors. Now easily access the list of competing campaigns, ad groups, and keywords by clicking on the entity counts in the widget and sidetray.
Gain valuable performance metrics alongside the list of competing entities for better contextualization and analysis.
CSV download option available for the list of competitors coming up in the future to further enhance your competitive analysis capabilities.
Easily analyze your Amazon campaigns with Optmyzr Labels in PPC Investigator
Now, you can effortlessly filter performance data and campaigns using Optmyzr custom labels in tools like PPC Investigator.
Using Optmyzr labels, you can group related campaigns and avoid manual selection of campaigns each time you have some specific ones to look out for.
For example, if you are evaluating the performance of automated campaigns, it’s difficult to see collective information on Amazon's advertising console. Now, this option comes in handy when you just need to create a cluster and tag it respectively. This can also be applied to product launch sales distributed over different campaigns.
Create data-rich reports with custom conversions across more widgets
We've added custom conversions to more widgets so you can view insights on different segments and optimize around your goals.
Here's what's new:
Use all widgets that support your custom conversions goals, such as performance by segment, demographics, geo heatmap, distribution, and trend chart.
More data around demographics, locations, and networks will give you better insights to plan your optimizations.
Note: This is available for Google Ads.