Keyword Bid Optimization

Bid Adjustment Optimization

Optimize Target ROAS (Campaign Level and Ad Group Level)

Optimize Target CPA (Campaign Level and Ad Group Level)

Value-Based Bidding

The Conversion Grabber looks for keywords in your account that have had conversions, but are currently losing impression share due to ad rank.

It then recommends selective bid increases for keywords that would have the most positive impact on conversions. (User Guide)

The First Page Bridger identifies high Quality Score keywords that almost missed the chance to make it to the first page of the search results due to their current bids.

You can either increase their bids in bulk or manually edit their bids to increase their chances of appearing on the first page. (User Guide)

The Hour of the Week Bidder recommends time-based bid adjustments based on the performance of KPIs of those hours of the week. (User Guide)

The Geo Bid Adjustments tool analyzes the performance of each location your ads show in and makes recommendations for bid adjustments at a campaign level.

You can set bid adjustments at country, region, city, and zip code/pin code level. (User Guide)

The Audience Bid Adjustments tool analyzes the performance of your target audiences to suggest bid adjustments at both ad group and campaign levels. (User Guide)

This script lets you set hourly bid adjustments for every Google Ads campaign.

By running this script automatically every hour, you will always have your desired bid adjustments ready for the next couple of hours. (User Guide)

The Optimize Value Rules (VBB) tool lets you better express the value of each conversion to your business by suggesting conversion value rules based on data received from the audience segments you've scored. (User Guide)

The Explore Traffic Segments tool lets you visualize your Google Analytics audiences' performance in Optmyzr by segmenting it by dimensions, metrics, or specific goals. (User Guide)