Table of Contents
Optimize, Analyze, and Report on Demand Gen Campaigns
New feature alert – Get detailed insights, optimize, and report on Demand Gen campaigns with Optmyzr’s tools!
What can I do for Demand Gen right now?
Filter your account by Demand Gen campaigns and view performance data on the Account Dashboard.
Use Rule Engine to optimize campaign and ad group targets, update statuses/labels, report on device and audience data, and automate placement exclusions.
Understand performance shifts with PPC Investigator.
Analyze landing page performance, project spending, and optimize budgets to make the most of your money.
Updates for Microsoft Ads
Build and Automate Microsoft Search and Audience Campaigns from an Inventory
We’re excited to launch the Campaign Automator tool for Microsoft Ads! Now, you can quickly create Search Ads, Dynamic Search Ads, and Audience Campaigns directly from your inventory.
Automate your templates (just like you would for Google Ads) to ensure campaigns stay updated with inventory changes. You can use Campaign Automator for free on any one Google or Microsoft Ads account - so give it a try and reach out to Support for a demo!
More Insights on the Microsoft Account Dashboard
To help you gain better insights into your Microsoft Ads accounts, we’ve organized the Account Dashboard into three sections—Insights, Performance, and Segments—similar to Google Ads.
We’ve also added three new widgets:
Top Elements: View top entities by KPIs.
Performance Change: Identify performance trends in campaigns and keywords.
Change History: Track changes made by your team.
These sections and widgets are also available while you're sharing the Dashboard—give them a try!
Monitor Microsoft Account Health on the All Accounts Dashboard
The popular Account Health Score feature is now available for Microsoft Ads!
Here’s a quick refresher - the score provides an overall snapshot of your Microsoft Ads account's well-being. It evaluates factors like disapproved ads, detected KPI anomalies, and the number of changes made to the account.
You can refresh the data daily and download a detailed report for deeper insights and analysis.
Find the Right Tools Faster with Our Improved AI-Powered Search Bar
Finding the right tools for your goals just got a whole lot easier! If you’re aiming to boost ROAS, for example, you don’t need to know the exact tool names anymore. Simply type “Increase ROAS” into our revamped AI-powered Search Bar, and you’ll instantly get a list of tools (with links and summaries), along with help articles and videos to guide you through them.
We’d love to hear your feedback on this UX improvement!
Explore Optmyzr Labs: New Tools, Big Insights!
Discover the new Optmyzr Labs page—a hub for innovative tools that could shape future Optmyzr products!
We already have 2 features live:
Magic Quadrants Tool: Visualize keyword, ad, and campaign performance on an interactive quadrant chart to quickly spot winners and improvement opportunities.
AI Summary for PPC Investigator: Get quick, AI-generated insights into recent performance changes alongside the Cause Chart and Root Cause Analysis.
These are just the beginning—dive in and share your feedback!
Rule Engine & Scripts
Avoid Script Timeouts While Generating PMax Search Term Reports
While generating reports with our PMax Search Terms script, larger accounts may experience timeouts because the script runs for too many campaigns at once.
To fix this, we’ve added an Advanced Filters option that lets you choose which campaign(s) you prefer running the script for. You can create multiple script settings to cover other campaigns, thus preventing timeouts.
If you’re using these filters, we recommend scheduling the script to run more than once a day in Google Ads.
Modify Bid Adjustments and Report on County-Level Data
For local businesses aiming to target more specific geographic areas than regions or countries, we’re excited to introduce a new geo scope, "County", in the Rule Engine.
This feature allows you to view and analyze account performance at the county level. You can now report on performance by county, exclude specific counties based on their performance, and make bid adjustments according to county-level data.