The Alert Settings page has been improved to allow for smoother KPI and budget alert creation. You can also filter your alerts more granularly by selecting multiple entities across various filters.

Instead of two separate triggered alerts for pacing and tracking monthly Budgets, we now have a combined alert within the budget monitor. Once you set up an alert with a specific monthly target budget and a budget cycle, you can choose to:

If you set up actions to pause and re-enable campaigns, the changes will be made using the specific user's email, referred to as the Alert Owner. So, please ensure that the email used to link the account has ”Write” access. If not, you will see an error message as in the image below.

Learn more about Alert Settings Improvements.

Generate automated reports about specific placements where your Performance Max ads served using the new PMax Placement scope in Rule Engine. You can choose to keep or exclude them based on performance, to ensure that your ads are shown on placements that are more likely to convert.

Advertisers often struggle with creating similar campaign structures across multiple accounts, requiring them to repeat the entire setup process for each one.

Rapid Campaign Launcher simplifies this by allowing you to create a master campaign template without adding a data source. For example, if you're launching campaigns across multiple geographies with slight variations in pricing, discounts, or brands, you no longer need to set up each campaign manually in Google. Instead, simply create a template, plug in the relevant values, and generate new campaigns within seconds—saving time and ensuring consistency across accounts. (User Guide)

Simplify your ad monitoring process and proactively address Google Ads policy violations with a new addition to Enhanced Scripts – Report on Disapproved Ads and Assets.

This script provides a comprehensive report on disapproved ads and ad extensions across multiple accounts, enabling you to quickly identify and resolve issues before they disrupt your campaigns or lead to sudden drops in traffic. (User Guide)

The Spend Projection tool analyzes spend data, historical seasonality, and recent performance to forecast how much your Amazon Ads account will likely spend by the end of the chosen time period.

For Amazon Ads, you can use the "ignore last N days" toggle to exclude potentially inaccurate performance data from the last few days. (User Guide)

We have enhanced 10 existing audits across various scopes, adding more metrics, refining results representation, and improving clarity of titles and descriptions. List of enhanced Amazon audits:

You can now access 90 days of historical data for Sponsored Products, enabling more comprehensive reporting and analysis. This extended timeframe allows you to evaluate performance trends over a full quarter, helping you make more informed optimizations and strategic decisions.

You can now create a Rule Engine strategy to report on the performance of Shopping and PMax Retail products for Microsoft Ad accounts.

Create a Shopping/ PMax Product Strategy

Create a workflow for your Microsoft Ads account optimization and tasks using Account Blueprints. Configure a task or group of tasks to run on a regular schedule or manually trigger whenever needed. (User Guide)

You can now use the Optmyzr Side Tray to add new assets or edit existing assets at the campaign level for all campaign types.

Currently, this is supported for the following asset types: Sitelinks, Callouts, Structured Snippets, Call, and Promotions.

You can now opt for 2FA using the Authenticator app which generates a time-based OTP. Email OTP will remain available as a fallback in case of issues with the Authenticator app.

Navigate to 'Preferences' on the Settings and Users page to switch your primary 2FA method to the Authenticator app.