Manage Shopping & Performance Max Retail Campaigns with the New Shopping Dashboard
Introducing our new Shopping Dashboard, designed to provide a comprehensive view of your e-commerce activities. This dashboard consolidates all relevant e-commerce widgets, allowing you to analyze Shopping and PMax retail data alongside feed-related information seamlessly.
Some of the widgets you'll see on the Shopping Dashboard are:
Campaign Status and KPIs
Campaign Sync Status with Merchant Center
Feed Audit Scores
Performance and Status of Merchant Center Accounts
Express Optimization Suggestions (User Guide)
Get a Bird's Eye View of All Your Budgets With the New Budget Dashboard
Managing your budgets just got easier with our new Budget Dashboard. This centralized dashboard provides quick insights into your budget performance, enabling you to oversee all aspects of your budgets in one convenient location.
Some of the widgets you'll see on the Budget Dashboard are:
Cost Summary
Budget Target
Budget Pacing
Projected Spend
Budget Performance Metrics (User Guide)
Smarter Audience Controls Across Campaigns
Create, view, and edit audiences across your Google Ads campaigns directly from the Account Management Side Tray (accessible by clicking on campaign names from the Dashboards, Audit reports, Rule Engine suggestions, etc.).
At the Account Level:
Access the Audiences tab for a complete view of all account-level audiences.
Create and edit audiences directly from this tab.
At the Campaign Level:
For Performance Max, Demand Gen, Video, and Multi-Channel campaigns, you can:
View and edit campaign-level audiences.
Switch or unlink audiences from asset or ad groups.
For Search, Display, and Shopping campaigns, use the Audience Segments tab to view and manage audiences. (User Guide)
Enhancements for Amazon Ads
Better Budget Allocation with Optimize Budgets for Amazon
The Optimize Budgets tool is now available for Amazon Ads accounts, allowing you to allocate more budget to high-performing campaigns, just like you can for Google and Microsoft Ads. This helps you focus your spend on what’s driving results and get the most out of your budget.
9 New Amazon Audits for Precision Insights
Amazon Audits have been improved with nine new additions. These audits focus on targeting performance and account structure, enabling you to analyze your Amazon campaigns with greater precision.
These are the new audits:
Product Targeting Type Performance (Expanded vs. Exact)
Expensive Product Targets
Top Audience Targets with Highest Engagement
Top Traffic-Driving Product Targets
Top Traffic-Driving Keywords
Performance Distribution: Auto vs. Manual Campaigns
Performance by Campaign Type
High-Revenue Campaigns
Campaigns with Zero or Low Impressions
Budget and KPI Alert Improvements
Get In-Depth Budget Insights Directly from the All Accounts Dashboard
Hover over the Monthly Target Budget values on the All Accounts Dashboard for a quick overview of all budget monitors. This feature allows you to see projected spend, cost-to-date, and other crucial details directly from the dashboard. (User Guide)
You can use the links at the bottom to open the Budget Management Side Tray and edit your budget monitor settings, check the projected spend and the budgets’ performance directly from the dashboard. (User Guide)
Track Your KPI Alert Status with Ease
Monitor the status of your KPI alerts using the 'Tracking Status' column for KPI Alerts on the Alert Settings page. Here, you can view the last updated time and status ('Triggered', 'On Track', or 'Snoozed'), and resume snoozed alerts directly from the column.
Receive Pacing Notifications for Specific and Portfolio Budgets
You can now choose to receive notifications for over/under pacing on specific budgets and for portfolio budgets. (User Guide)