This month, we're excited to announce our most significant AI-driven update to Optmyzr yet! We've introduced substantial AI-powered enhancements* across multiple features to help you optimize your campaigns more efficiently.

As you explore these new AI features in Optmyzr, look for the sparkle icon (✨). This icon is your gateway to our AI-powered tools and features, making it easier than ever to enrich your campaign strategies with insightful analytics and automated suggestions.

Let's take a look at all the updates!

The Optmyzr Sidekick widget on the Account Dashboard now provides an instant snapshot of your account performance. It offers one positive insight, one area that needs improvement, and one actionable recommendation. This feature significantly reduces the time you spend sifting through data, enabling faster and more informed decision-making. (User Guide)

You can also interact with the Sidekick using voice commands, perfect for multitasking or when typing isn't convenient.

Our new AI Summary for the Metric Comparison widget simplifies complex data into easily understandable language, offering clarity on your campaign performance.

AI Summary for the Top Competitor's widget keeps you informed about new market entrants and those leaving the competitive scene, providing valuable insights into shifts in the auction landscape. (User Guide)

Optimizing your ad text has never been easier! Optmyzr's AI offers intelligent edits for your headlines and descriptions, along with complete ad drafts. Here’s where you can access these suggestions:

Modify existing ads in the Ad Text Optimization (RSA) tool with AI-powered headlines, descriptions, and full ad drafts. You can apply changes or make custom edits. (User Guide)

Get suggestions for new or existing ads directly on the Account Management Side Tray. (User Guide)

Receive fully AI-generated ad drafts when adding new ads or editing existing ones in Optmyzr Express. (User Guide)

Get suggestions for new Responsive Search Ads in the ad group section of PPC Audits. (User Guide)

Not sure which widgets to add to your Reports? You can now generate goal-based reports by selecting from a list of prompts. For instance, if you need a "Report for Network and Device Performance," simply choose the prompt, and Optmyzr's AI will craft a structured report for you to review and finalize.

The report widgets will include AI-generated summaries that explain key trends and patterns, simplifying data interpretation. Additionally, you can get customized performance summaries using the PPC Narrator, which tailors summaries based on your specific instructions or focus areas.

Once your report is ready, AI can even assist in drafting emails for your automated report schedules. (User Guide)

The AI Summary distills your Google Ads and Microsoft Ads Audit results into top strengths, opportunities, and recommended actions, giving you a quick overview of your account health before you dive into the full audit. (User Guide)

Several insight tools now feature AI-generated summaries:

Spend Projection Tool: The summary will highlight trends, seasonality, and anomalies, helping you make better budget optimization choices. (User Guide)

Search Term N-Grams Tool: Optmyzr's AI will identify top-performing and underperforming search terms and give you a simplified text summary of the chart. (User Guide)

Hour of the Week Analysis Tool: The AI will analyze key performance trends across hours and days for the selected metrics. You can get a summary of top-performing hours, weekend vs. weekday patterns, potential time slots, as well as suggestions for taking relevant action. (User Guide)

The following widgets on the Budget Dashboard are supported by AI-generated summaries:

Media Mix Overview: The AI summary interprets the chart to highlight spend distribution across advertising channels.

Day-of-the-Week Insights: The AI summary can help you uncover weekday performance patterns to refine budgeting and bidding strategies.

Ad Platform Performance Distribution*: The AI summary can quickly assess platform performance in terms of the selected KPI and identify good and bad performers. Use this information to help you guide decisions on budget shifts between platforms.

Account Performance Distribution*: Identify accounts with exceptional or weak performance, and make an informed decision on which accounts you need to focus your optimization efforts on.

*Widgets available only in the portfolio Budget Dashboard. (User Guide)

The Shopping Campaign Management tool now includes an AI assistant offering campaign structure suggestions based on:

The AI also evaluates whether a chosen strategy is optimal for your account, and if not, recommends alternatives or custom structures. (User Guide)

You can now generate templates in Campaign Automator without filling out every campaign detail. Generate AI-based templates using just your URLs and feeds, and receive bulk suggestions for Sitelinks and Call Out assets using feed data. (User Guide)

We've improved our search functionality to be more intuitive. Click on the fuzzy search icon and describe the problem you're trying to solve, and we'll help you find the perfect tool.

Use Optmyzr's AI to scrape website data and use the suggestions to fill the brand profile in the Paid Campaign Launcher. You can get suggestions for:

Check the tool's User Guide.

Generate entire ad copies in the Paid Campaign Launcher with AI, customizing your prompts to focus your text on the customer pain points or shorten the text about the key benefits, for example. The tool now supports emojis to make your social ads more engaging. (User Guide)

These AI features are ready for you to try, and we’d love to hear what you think. Your feedback plays a big role in helping us continue to build what matters most to you. Write to support@optmyzr.com for feedback or queries.