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What's New in Optmyzr? (August 2025)

Radhika Shenoy avatar
Written by Radhika Shenoy
Updated over a week ago

Understand Your Rule Engine Strategies Better with AI-Powered Summaries

You will now see AI-powered summaries on the Rule Engine editor page for the overall strategies as well as individual rules. These summaries simplify technical details and provide clear explanations, empowering you to create winning strategies with ease. (User Guide)

Create New Google Ads Accounts Directly From Optmyzr

You can create new Google Ads accounts and link them to Optmyzr's MCC directly from the tool's 'Manage Linked Accounts' page. (User Guide)

Get Improved Support And Troubleshooting By Connecting Your Accounts To Optmyzr MCC

You can now link your Google Ads and Microsoft Ads accounts to Optmyzr's MCC via the 'Manage Linked Accounts' page. While this step is optional, it enables our team to provide you with enhanced support and troubleshooting solutions for connected accounts. (User Guide)

Optmyzr for Social Updates

Scale Ad Creation with Multi-Image Uploads

Upload up to ten images to the Paid Campaign Launcher from your system at once. Once uploaded, you will be directed to the ad editor to add text assets for each image and save them as individual ads.

This feature supports both single-image and carousel formats. It’s particularly useful if you are an agency working with pre-approved brand creatives or if you maintain seasonal visual assets across multiple campaigns. (User Guide)

Launch Ad Variants Faster with Duplication

You can duplicate an ad from any existing campaign, make changes to the text assets, and publish it as a new ad using the Paid Campaign Launcher. It allows you to quickly create ad variants without rebuilding ads from scratch. It is useful for making small updates, such as changing the year or promotional details. (User Guide)

Manage Campaigns More Efficiently with 'All Ads' View

A new filter option in Social Campaign Manager allows you to view both active and paused ads within the same view. Previously, only active ads were visible. This update makes it easier to identify paused ads and re-enable them using the existing settings in the side tray. (User Guide)

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