Gain a comprehensive, real-time view of your BFCM campaigns' performance with the new Black Friday and Cyber Monday Command Center. The dashboard allows you to monitor budgets, account health, and campaign performance by combining data from Google Ads, Google Analytics, and Google Merchant Center.

You can browse over the various widgets on the dashboard to analyze and optimize your sales-day campaigns.

This tool is perfect for advertisers looking to stay agile and responsive during Black Friday and Cyber Monday, optimizing campaigns for maximum performance. (User Guide)

We're excited to introduce LinkedIn Targeting for Microsoft Ads, enhancing your ability to connect with the right audience.

Directly target LinkedIn professionals within your Microsoft Ads campaigns using Optmyzr Express. The express suggestion feature simplifies the audience targeting setup and improves results with guided targeting suggestions.

This update enables you to utilize LinkedIn’s professional data to refine your Microsoft Ads campaigns. (User Guide)

You can now use the Rule Engine to analyze campaign-level search terms. The Campaign Search Term scope allows you to view and analyze search terms data aggregated at the campaign level and enables direct actions on search terms, such as adding negatives, positives, or saving insights as reports, all within Optmyzr.

You can also target Performance Max and AI Max Search Terms using the scope.

The scope not only reduces wasted ad spend and manual effort but also supports scalable, data-driven strategies for advertisers managing high volumes of accounts. (User Guide)

Seasonal Performance Trends is an insight-driven analytics tool designed for Google Ads users with significant account history. It decomposes your key performance metrics like Cost, Clicks, Conversions, and Conversion Value, into two clear components

By visualizing and separating these effects, you can easily spot both the general direction and typical “ups and downs” in your KPIs over time.

This tool is ideal for advertisers looking to enhance their understanding of performance trends and make informed decisions. (User Guide)

The new Amazon Seller Central Integration offers a unified view of metrics. You can access both organic and ad-attributed performance metrics directly in your Amazon Account Dashboard and the All Accounts Dashboard, providing a complete performance picture.

This integration empowers advertisers to make holistic decisions that boost overall Amazon Ads success.