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Insights
You can use the Quality Score Tracker tool to check the quality score at the account level to see how your account is performing. Here you'll also see a trend for the quality score over time (User Guide).
With the Search Terms N-grams tool, you can gauge which search queries are driving traffic to your account, get new keyword ideas, and find negative keywords that are driving traffic to your site and which are not converting (User Guide).
Use the PPC Investigator tool to find exactly which element(s) in a given account caused a metric to increase or decrease, and whether it's a keyword, placement, or an entire network that caused the changes (User Guide).
Optimizations for Keywords
Use the Keyword Lasso tool to analyze search terms and get suggestions for high-performing search queries that should be added as keywords to your ads accounts (User Guide).
With the Negative Keyword Finder tool, you can easily analyze the search terms reports from your Ads accounts to identify individual words that are part of the search queries and which are not performing well (User Guide).
Optimizations for Ads
With the AB Testing for Ads tool, you can compare ads with statistically significant data in the same ad group, to find the ones that meet your business goals or contribute to the success of your advertising campaign (User Guide).
Optimizations for Placements
Using the Account-Level Placement Exclusion tool you can exclude placements from an account to help prevent your ads from showing up on certain placements on the Display network or YouTube (User Guide).
Use the Mobile Apps Exclusion tool to exclude all low-performing mobile app placements that are costing you money but not resulting in any conversion (User Guide).
Additional Resources
Contact Us
Email your questions to support@optmyzr.com
If you haven’t scheduled your onboarding session yet contact us at support@optmyzr.com to get you started!