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A conversion action is a specific customer action that you've defined as valuable to your business, such as an online purchase or phone call. Tracking conversion actions lets you see how your ads lead to those meaningful actions.

Read more about how to set them up from the Google Ads interface here.

The Account Settings tab in the Optimization Side Tray allows you to include additional conversion actions, GA4 Conversion events, and integrate data from SA360. You can read more about it here.

Below is a list of all the different places throughout Optmyzr where Custom Conversion actions are supported.

The Columns Dropdown on the All Accounts Dashboard includes a section called 'Custom Conversions' which lists all the conversion actions that you chose to include using the Optimization Side Tray. Selecting one from the dropdown will add it as a new column in the dashboard.

Conversion actions can be included as a metric in a few widgets on the Account Dashboard. You can use these widgets to analyze and report on your custom conversions

When editing a rule in a Rule Engine strategy you can choose a conversion action to be added as a metric from the 'Custom Conversions' and 'Custom Conversions Values' sections.

Select your custom conversions to be included as a column in the tool. Get more granular data on your keywords. Read more about it here.

Below is a list of all reporting widgets that support custom conversions. You can read more about it here.