We’ve added new widgets to the Shopping Dashboard to help you better understand and analyze your Shopping and Performance Max campaigns.

The PMax Channel Distribution widget shows where your PMax budget is spent across Shopping, Display, Video, and Other channels (Search, Gmail, Maps, and Discovery). It highlights performance metrics like Clicks, Cost, Conversions, Conversion Value, and ROAS for each channel.

The Performance Metrics widget allows you to track campaign performance filtered specifically for Shopping and PMax campaigns. You can choose the most relevant metrics to display in the widget.

The Benchmark Pricing widget helps you understand how your product pricing compares to market benchmarks. It lets you quickly spot overpriced or underpriced items so you can make informed pricing decisions and stay competitive.

The new Express Optimizations widget in the Shopping Dashboard surfaces quick, actionable suggestions tailored to Shopping, PMax, and Merchant Center. These recommendations can be implemented in just a few clicks, helping you act faster and optimize performance without the manual effort.

Learn more in the Shopping Dashboard User Guide.

Managing your advertising budgets is now more straightforward with the new Budget Scripts widget in the Budget Dashboard.

This widget gives you a clear overview of all budget scripts set up across your Google Ads accounts, like the "Reach Target Monthly Budget" and "Pause When Things Spend Too Much." You can easily check the status of each script’s settings and click "View Details" to examine individual configurations.

This enhancement simplifies monitoring and managing scripts, ensuring your campaigns remain aligned with your budget goals.

For a comprehensive guide, visit the Budget Dashboard User Guide.

We have made major updates to Optmyzr's AI capabilities. With AI taking care of things like summarizing your insight charts and generating full ad text suggestions, you can reduce the time spent on analysis and ad copy creation and focus your energy on strategic campaign improvements.

Our list of AI improvements from May was so long that we had to write a whole other article about it! Check out the full list of Optmyzr AI enhancements here.

If you have report schedules built on the old design, you can now switch them over to the new design with just a few clicks. This option is available directly within the edit schedule section, making the transition simple and efficient.

The improved design offers enhanced features and a better user experience, helping you get more value out of your scheduled reports without having to rebuild them from scratch.

For guidance and instructions, see the Report Scheduler User Guide.

We’ve added two new audits for Amazon Ads campaigns to help you identify where you can reduce wasted spend and uncover growth potential.

The Campaigns Hitting Budget Limits audit highlights campaigns that are regularly hitting their budget ceilings. These are great candidates for scaling, as they may be limited by budget rather than performance.

The Campaigns with Zero Sales audit flags campaigns that have not generated any sales, helping you identify areas where your ad spend isn't driving results.

These new audits help surface opportunities that may otherwise require time-consuming manual checks, making your Amazon Ads optimization more efficient.

Discover more in our List of Available Audits for Amazon.

From May 1st to May 31st, 2025, new subscribers can enjoy a 10% discount on their first subscription (excluding enterprise subscriptions). Don't miss this opportunity to enhance your PPC management with Optmyzr's powerful tools.

Learn more about this offer here.