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Optmyzr Checklist - Shopping and Performance Max Campaigns

A list of things you can do to manage your standard shopping campaigns and Performance Max campaigns through Optmyzr.

Geetanjali Tyagi avatar
Written by Geetanjali Tyagi
Updated this week

Monitor and Analyze Performance

TheShopping Dashboard tool provides a centralized overview of your Shopping and Performance Max Retail campaigns, along with the merchant feed data that supports them. This dashboard helps you quickly assess campaign health, identify feed-related issues, and uncover actionable insights to improve retail performance (User Guide).

Build, Maintain, and Restructure

With the Shopping Campaign Management tool, you can create Shopping/PMax Retail campaigns, refresh them according to merchant feed changes, and restructure them if you wish, all on one page.

  • Creating campaigns

    • Build multiple campaigns with hundreds of ad groups/asset groups and thousands of product groups/listing groups in just a few minutes!

  • Maintaining them

    • The Refresher tool helps keep your e-commerce campaigns in sync with the merchant feed. This tool can run on campaigns previously created using Optmyzr as well as campaigns created in Google Ads.

  • Editing campaign structure

    • This tool also allows you to modify the level at which product groups are created without changing the ad group hierarchy, or even create and add new ad groups to your existing campaigns based on your specific needs.

  • Merchant Feeds Tab

    • You can also use the Merchant Feeds tab within the Shopping Campaign Management tool to analyze your connected feeds. Review attribute coverage, variations, and missing values through Feed Analysis to make better campaign structuring decisions based on your product data.

This user guide contains all the information you need to get started with this tool.

Analyze

  • The Shopping Feed Audits tool grades your merchant feed and Shopping/PMax retail campaigns against key parameters. Identify missing product data, disapproved items, oversized products or listing groups, campaigns without negatives, pricing gaps against benchmarks, and other structural issues to maintain a well-organized and high-performing setup (User Guide).

  • Use Shopping Analysis to get insights to determine, for example, at which price point your products have the highest ROAS (Price > ROAS) (ROAS = Return on Ad Spend) (User Guide).

  • Use the Smart Product Labeler to segment products into performance-based buckets using metrics like ROAS and cost, along with feed attributes. Automatically categorize products into groups such as Heroes, Villains, Zombies, and more to build more targeted Shopping and PMax retail strategies without using scripts (User Guide).

Bids & Negatives

  • The Shopping Attribute Bidder provides a more flexible way to manage shopping bids. It lets you aggregate data using attributes from the product feed and is not limited by the structure you have in the shopping campaign (User Guide).

  • With the Negative Keyword Finder for Shopping, you can direct traffic for search queries to the most profitable ad groups in shopping campaigns. It is like an AB test for search queries (User Guide).

Landing Page URL Checker

  • With the Landing Page URL Checker tool, you can easily search for broken landing pages with 404 errors, or with any piece of text that indicates a product is out of stock (User Guide).

Account-Level Placement Exclusion

  • The Account-Level Placement Exclusion tool allows you to exclude the low-performing placements at an account level, thereby mitigating wasted spend. These exclusions apply to all campaigns, including Performance Max (User Guide).

Rule Engine

With Rule Engine, you can manage and optimize your Shopping/PMax Retail campaigns under the "Account Placement", "Shopping/PMax Product", "Listing Group", and "Product Group" scopes. Check out the following pre-built strategies to get started:

  • Reduce Bids for Expensive Product Groups

    • Reduce bids for standard shopping product groups that have a high CPA or haven't gotten conversions despite accruing adequate clicks.

  • Add non-converting search queries as negatives to Shopping campaigns

    • Reduce wasted spend by adding search queries with zero conversions, high cost, and low CTR as negative keywords to your standard shopping campaigns.

  • Identify Expensive Listing Groups

    • Reduce wasted spend by reporting on and excluding expensive and non-converting listing groups from Performance Max campaigns.

Scripts

Optmyzr Express - PMax Asset Groups with no Audience Signal

  • Optmyzr Express (a tool that provides optimization suggestions across multiple accounts) identifies PMax asset groups lacking audience signals and shows you recommendations to add them effortlessly. This helps you to target your audience more effectively (Read more here).

Additional Resources

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