Here is a list of things you can do to manage your standard shopping campaigns and Performance Max campaigns through Optmyzr:
Build, Maintain, and Restructure
With the Shopping Campaign Management tool, you can create Shopping/PMax Retail campaigns, refresh them according to merchant feed changes, and restructure them if you wish, all on one page.
Creating campaigns
Build multiple campaigns with hundreds of ad groups/asset groups and thousands of product groups/listing groups in just a few minutes!
Maintaining them
The Refresher tool helps keep your e-commerce campaigns in sync with the merchant feed. This tool can run on campaigns previously created using Optmyzr as well as campaigns created in Google Ads.
Editing campaign structure
This tool also allows you to modify the level at which product groups are created without changing the ad group hierarchy, or even create and add new ad groups to your existing campaigns based on your specific needs.
This user guide contains all the information you need to get started with this tool.
Analyze
Use Shopping Analysis to get insights to determine, for example, at which price point your products have the highest ROAS (Price > ROAS) (ROAS = Return on Ad Spend) (User Guide).
Bids & Negatives
The Shopping Attribute Bidder provides a more flexible way to manage shopping bids. It lets you aggregate data using attributes from the product feed and is not limited by the structure you have in the shopping campaign (User Guide).
With the Negative Keyword Finder for Shopping, you can direct traffic for search queries to the most profitable ad groups in shopping campaigns. It is like an AB test for search queries (User Guide).
Landing Page URL Checker
With the Landing Page URL Checker tool, you can easily search for broken landing pages with 404 errors, or with any piece of text that indicates a product is out of stock (User Guide).
Account-Level Placement Exclusion
The Account-Level Placement Exclusion tool allows you to exclude the low-performing placements at an account level, thereby mitigating wasted spend. These exclusions apply to all campaigns, including Performance Max (User Guide).
Rule Engine
With Rule Engine, you can manage and optimize your Shopping/PMax Retail campaigns under the "Account Placement", "Shopping/PMax Product", "Listing Group", and "Product Group" scopes. Check out the following pre-built strategies to get started:
Reduce Bids for Expensive Product Groups
Reduce bids for standard shopping product groups that have a high CPA or haven't gotten conversions despite accruing adequate clicks.
Add non-converting search queries as negatives to Shopping campaigns
Reduce wasted spend by adding search queries with zero conversions, high cost, and low CTR as negative keywords to your standard shopping campaigns.
Identify Expensive Listing Groups
Reduce wasted spend by reporting on and excluding expensive and non-converting listing groups from Performance Max campaigns.
Optmyzr Express - PMax Asset Groups with no Audience Signal
Optmyzr Express (a tool that provides optimization suggestions across multiple accounts) identifies PMax asset groups lacking audience signals and shows you recommendations to add them effortlessly. This helps you to target your audience more effectively (Read more here).
Additional Resources
Contact Us
Email your questions to support@optmyzr.com.
If you haven’t scheduled your onboarding session yet, contact us at support@optmyzr.com to get you started!