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Google Ads defines the Optimization Score as “An estimate of how well your Google Ads account is set to perform. Scores run from 0-100%, with 100% meaning that your account can perform at its full potential.”
This checklist puts together a list of tools in Optmyzr that will help strengthen the Optimization Score and drive your Googe Ads accounts towards better business outcomes. Check out the Optmyzr Blog Post for more useful insights.
Set up Alerts to Monitor Important Performance Metrics
Customize an Account Summary report from the already available Instant Report templates and schedule it to be emailed every week.
Audit your Account's Performance
Analyze scopes for repairs - Remove conflicting negative keywords by reducing relevant impressions, adding appropriate ad extensions, and tracking conversions properly with the appropriate attribution model
Pro Tip - Optimize certain areas within the audit report itself, for example, check for conversion trackers that still use the Last Click Attribution Model and change it from the audit report.
Remove Redundant Keywords and Add New Keywords
Use the Keyword Lasso to find search terms that have converted or have a high CTR and add them as keywords with a single click. This tool automatically checks if the search terms are already present as keywords somewhere else in your Google Ads account and if so, it won't suggest them, in order to avoid duplicates. User Guide
AB Test and Create new Ads, Monitor Ad Strength for RSAs
Automate Refreshing Customer Match Lists to Serve Personalized Ads
Keep A Constant Check On The Website Landing Pages
Keep Your Budgets In Check And Move Unused Budgets Optimally
Set Monthly budgets on the MCC Dashboard to see how your budget is pacing for your accounts. You’ll be notified when an account is overspending or underspending.
Pro Tip - Managing multi-platform budgets separately often leads to overspending and low-converting ads. Monitor and optimize multi-platform budgets together from one place using the Optimize Budgets - Multi Account Portfolio tool. User Guide
Create Standardized PPC Workflows
Tie all the above-mentioned account management practices together in a Blueprint, and define the periodicity at which you’d like to run them.