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The PPC Vertical Benchmarks is an insight tool that lets you compare the performance of your account against other accounts in the same industry vertical or across verticals.

The tool lets you compare how key metrics like Average CPC, Conversion Rate, CPA, CTR, and ROAS for your account compare to others in your industry vertical.

You can read more about it here.

The Smart Placement Exclusions for Apps and Display Network tool is a paid add-on that will protect your Google Ads account from showing ads on low-quality placement on the Google Display Network including mobile apps.

This tool uses data from thousands of Google Ads accounts to find bad placements. Instead of waiting for these placements to spend money on wasted clicks and then excluding them, the tool excludes them.

You can read more about it here.

Optmyzr's Shareable Dashboards is a live view of the Account Dashboard that can be shared externally as a link.

The Pro Plan allows you to set up a custom domain for your Shareable Dashboard to create a personalized PPC experience for your clients and stakeholders.

You can read more about setting up your custom domain here.

The Data Integrations tool is built to import different data sources or integrate different platforms like Customer Relationship Management Systems to Optmyzr.

You can pull in a data source, apply different filters, and create data sets out of it to view information in a simplified manner. It’s designed to work with different platforms, source types, use cases, or permission levels.

You can learn more about it here.

The Custom Data Source Scope in Rule Engine offers the capability to report and take action on custom data accessed through Google Sheets or various Customer Relationship Management (CRM) systems like Hubspot, Zoho, Shopify, etc.

With the help of this scope, you can easily automate and monitor data, including offline conversions, and get insights from various sources in one central location allowing you to manage and optimize your campaigns with a more detailed understanding of the different aspects of your ads.

You can read more about it here.