We’re introducing new cross-platform capabilities that simplify how you manage and analyze advertising performance across Google, Microsoft, Amazon, and Yahoo Ads.

The All Portfolio Dashboard enables you to monitor performance across multiple accounts of different ad platforms, grouped into portfolios, from a single interface. You can group accounts into portfolios that span Google Ads, Microsoft Ads, Amazon Ads, and Yahoo Ads. This unified view allows for faster analysis and decision-making across your full ad stack. (User Guide)

Clicking on a portfolio in the All Portfolio Dashboard takes you to the particular portfolio's dashboard, where you'll get deeper insights into how the accounts in the portfolio are performing.

The Portfolio Dashboard includes widgets like the KPI Widget, Top Elements Widget, Platform Distribution Widget, and Optmyzr Sidekick. You can also apply optimizations across accounts in just a few clicks using the Express Optimizations widget. (User Guide)

We’ve made it easier to move between dashboards by adding direct navigation from the Account Dashboard to both the Budget and Shopping Dashboards. You can now get a complete view of your account's performance, spend, and shopping activity, without switching between tools or losing context.

Our PPC Account Audit and Feed Audit tools help you quickly assess account health by defining the parameters that matter most to your strategy. While the insights and recommendations remain unchanged, you’ll now receive performance scores out of 100, instead of the previous letter grades, making it easier to identify which areas need attention and explain audit results to clients. The more granular feedback improves actionability and transparency.

You can read in detail about how scores are assigned here.

You will now be able to see an AI analysis of your Rule Engine strategies. The analysis will be broken down by individual rules, and you'll be able to understand why each suggestion was made. This will give you a clearer picture of your strategy and its goals. (User Guide)

Optmyzr Sidekick for Reports allows you to interact with your reports through a conversational interface. Use one of the pre-built prompts to receive feedback, quick optimizations, ad suggestions, and more, based on your report. (User Guide)

The projected spend widget is now also available in the Amazon Dashboard and Shopping Dashboard. The widget will help you anticipate end-of-month spend based on current trends, enabling more proactive budget management across campaigns.