We've simplified audience creation in Optmyzr, ensuring more accurate targeting, powered by competitive insights.

You can now create Audiences using data from competitor URLs in the Top Competitors widget in the Account Dashboard. The tool uses websites, interests, and search terms to get Audiences, which you can then link in bulk to Performance Max asset groups, Demand Gen ad groups, and Display ad groups. (User Guide)

You can now create or duplicate Google Ads campaigns directly in Optmyzr without needing a feed or data source. The Campaign Creation and Management tool is accessible via the Campaigns tab of the Account Management Side Tray and it currently supports the following campaign types:

With flexible setup options, the tool makes campaign creation faster and easier than ever before. (User Guide)

The Search Terms N-Gram for Portfolio tool allows you to analyze search queries across Google, Microsoft, Amazon, and Yahoo accounts within a portfolio. The tool breaks terms into N-grams, highlights the top 100 by key metrics, and displays trends with word clouds and tables. This enables you to quickly uncover opportunities and trends across multiple accounts and platforms, and allows you to optimize keywords across all accounts in a portfolio. (User Guide)

To ensure you never miss an important update, we now offer notifications for missed script runs. Alerts will notify you when scheduled scripts miss their run times or fail to complete properly. The system checks every fifteen minutes, sending notifications once per day per script. This will let you quickly identify and resolve automation issues and maintain the smooth performance of your accounts.

We've improved the preview and CSV downloads of the Smart Product Labeler to include both current and new labels for products. This will help you get more clarity on which products are being relabeled, allowing you to better visualize the performance shift. (User Guide)

All Amazon Ads tools in Optmyzr now include performance data from the last 3 days, which were previously excluded due to data instability. This update allows you to access the latest insights across reports, audits, dashboards, and optimization tools. You can still offset data manually and adjust data as needed.

We’ve introduced three new audits that identify keywords with zero sales, product targets with zero sales, and campaigns where the ACoS exceeds your target. These audits help pinpoint low-performing targets that may need pausing or optimizing, ultimately improving campaign efficiency. See the full list of Audits available for Amazon Ads here.

In the Social Campaign Manager, you can now take advantage of enhanced audience targeting by creating new campaigns directly from the Audiences tab. By selecting an existing audience, you can seamlessly set up new campaigns with tailored targeting.

You also have the flexibility to associate an audience with an existing campaign, allowing you to modify the targeting of that ad set. You can then refine the audience targeting with operations such as replace, include, and exclude.

This improvement not only expands your targeting capabilities with the option to create new audiences but also gives you greater control over your campaign effectiveness, ensuring your ads reach the right audience. (User Guide)